Senior Marketing Analyst - An exciting opportunity here at AMG!

Avid Marketing GroupRocky Hill, CT, US

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Job Description

Avid Marketing Group (AMG) is seeking a dynamic Senior Marketing Analyst with a strong analytics and business intelligence background to join our Analytics team. Experience in Consumer Packaged Goods (CPG), Alcoholic Beverage industry, and / or Shopper Marketing is desired, but not a requirement. The ideal candidate will be an Excel power-user who can translate numbers into stories in PowerPoint.

Position Overview :

Efficiently generate program performance results and contribute analytical insights as to why the program performed the way that it did. Contribute strategic insights on how to run best-in-class promotions. Produce deliverables in a timely, accurate, and consistent manner. Partner with both AMG’s clients and account management teams to provide value-added analyses and insights. The Senior Marketing Analyst will lend their experience to mentoring the Marketing Analytics team, training new team members, and managing the day-to-day workflow.

Primary Responsibilities

Oversee day-to-day departmental workflow. Ensure that everything that needs to get done is getting done.
Work with the Marketing Analytics team to make sure everyone has the tools / knowledge needed to complete analyses.
Track and evaluate program results vs. benchmarks - proactively making recommendations to stakeholders
Provide hands-on support to AMG’s internal teams and clients with program estimates, tracking, reporting and performance insights of AMG-managed programs
Deliver monthly and / or quarterly aggregated results in PowerPoint
Contribute to developing strategic marketing plans & budgets for clients through data analysis and industry tracking
Contribute to research and analysis to support client recommendations and presentations
Collaborate with others throughout agency and seek continuous improvement and standardization of products / services
Partner with AMG team with special projects as needed
Subject to change based on business requirements

Requirements

4-8 years of relevant experience in Analytics / Business Intelligence, and a related college degree

Ability to analyze & interpret large quantities of data from multiple sources and summarize key insights / learnings

Excel power-user and PowerPoint proficient

Excellent written and verbal communication skills with ability to thrive in a dynamic, deadline-driven business environment and can work both individually and as part of a team with limited supervision

Comfortable learning different reporting sources / systems

Ability to question status quo and drive greater data, insights, and process efficiencies

Highly organized, attention to detail, accuracy, and consistency

Knowledge around shopper marketing, In-store retail execution, CPG industry, digital marketing analytics and Syndicated Data (Nielsen / IRI) is a plus

Experience in Google Analytics and Power BI is a plus

AMG is working in a hybrid-style - 2 days home and 3 days in Rocky Hill, CT office. Currently we can only accept CT residents as applicants. We look forward to hearing from you!

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Senior Marketing Analyst • Rocky Hill, CT, US