We are seeking an english-speaking Social Media Video Advertising Specialist to produce and optimize video creative for our paid advertising campaigns. The ideal candidate will possess a strong blend of technical video editing skill and a deep understanding of direct response marketing principles.
Key Responsibilities :
- Ad Creative Production : Design and edit engaging video advertisements tailored for platforms including Meta (Instagram, Facebook) and TikTok.
- Campaign Optimization : Collaborate with the marketing team to analyze campaign performance data, including Key Performance Indicators (KPIs) such as conversion rates, engagement rates, and ROAS.
- Performance Analysis & Reporting : Provide regular reports on creative performance and propose data-driven improvements and new ideas to enhance campaign effectiveness and ROI.
- Iterative Testing : Develop and execute A / B tests for various creative elements, including hooks, ad copy, visuals, and calls-to-action, to identify top-performing assets.
Note for International Prospects :
Payment in your local currency : We will pay your salary in your local currency if preferred.Demonstrable experience and a portfolio showcasing successful video advertising campaignsAdvanced proficiency in professional video editing software, including Adobe Premiere Pro, After Effects, and DaVinci Resolve.Expertise in motion graphics design and visual storytelling.Strong understanding of digital advertising metrics and the ability to translate data into creative strategy.Able to effectively communicate in English is a must.