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Marketing Coordinator
Marketing CoordinatorNightOwl Consulting • Charlotte, NC, US
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Marketing Coordinator

Marketing Coordinator

NightOwl Consulting • Charlotte, NC, US
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Marketing Coordinator

We are seeking a highly capable and results-driven Marketing Coordinator with a strong background in email / SMS marketing, campaign execution, data management, and real estate / mortgage industry experience. This role is not about content creation or creative design but about precision, execution, compliance, and leveraging existing tools to optimize performance. The ideal candidate is a tech-savvy marketing operator who understands the power of automation, data-driven campaigns, and can maintain data integrity across systems while supporting a fast-paced mortgage-focused organization.

Key Responsibilities

Marketing Operations

  • Leverage and manage existing marketing systems and tools "plug and play" without needing to build from scratch.
  • Customize marketing templates (flyers, emails, SMS) by updating market-specific stats and messaging to match targeted audiences.
  • Execute SMS and email marketing campaigns, including drip sequences, on schedule and within compliance standards.
  • Monitor and adjust campaign performance using KPIs, open rates, CTRs, and conversion metrics.

Data & Compliance

  • Conduct data clean-up, maintenance, and segmentation to ensure accuracy and consistency across CRM systems.
  • Maintain data integrity in all marketing efforts, adhering to company policies and industry regulations.
  • Ensure all marketing materials and strategies are compliant with mortgage industry standards and guidelines.

    • Technical / Automation

  • Implement and optimize workflows using marketing automation platforms and CRM integrations.
  • Work with APIs to connect marketing platforms and ensure seamless communication between systems.
  • Troubleshoot system errors or marketing logic issues across tools and campaigns.

    • Strategic Support

  • Provide tactical input into the planning and execution of marketing strategies tailored to real estate and mortgage audiences.
  • Identify optimization opportunities across the customer lifecyclefrom lead capture to nurture and close.
  • Collaborate with loan officers, agents, and operations teams to align marketing efforts with business objectives.

    • Skills, Knowledge and Expertise

  • Experience : 35 years in marketing operations or coordination, ideally within the real estate or mortgage industry.
  • Tools : Familiar with Insellerate, Hubspot, Go High Level, Salesforce, Big Purple Dot or similar CRMs.
  • Skills : Strong understanding of email and SMS marketing, segmentation, and A / B testing. Excellent data hygiene and management skills. Knowledge of API integrations and automation logic. Proficiency with compliance-related marketing practices in mortgage / real estate. Clear communicator and organized multitasker who thrives in a system-driven environment.
  • Proficiency with Excel
  • Preferred : Ideal candidate would have experience the following (or similar) tools : Mailchimp, ActiveCampaign, Constant Contact, SlickText, Eventbrite, Canva, Typeform, and ChatGPT. Ideal candidate would also have some web design and / or social media management experience.

    • Benefits

  • Above market salary
  • HMO on Day 1 for principal and two dependents
  • Government-mandated benefits
  • Performance-based Incentives
  • Quarterly Company Events
  • 1,000 PHP De Minimis
  • Equipment and software provided

    • About NightOwl Consulting

    NightOwl Consulting was born from the desire for more! As prior clients of a BPO, we found ourselves struggling with support, understanding of our business industry, and the treatment of our global family from this, NightOwl Consulting was born. Our mission is to connect companies with world-class talent with the overall vision to build a global family that aspires to reach its highest potential.

    Our Hiring Process

    Stage 1 : Applied

    Stage 2 : Assessment

    Stage 3 : Client Interview

    Stage 4 : Hired

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    Marketing Coordinator • Charlotte, NC, US

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