Paid Media Specialist

A company is looking for a Paid Media Specialist to execute day-to-day paid media initiatives and optimize campaigns across various platforms. Key Responsibilities Develop and implement comprehensive paid media strategies to drive sales and revenue growth Manage and allocate budget across different campaigns and channels Monitor, analyze, and report on paid media performance using various tools Requirements and Qualifications 3+ years' experience in a similar role managing advertising budgets and paid media strategy Proven results managing paid search, social media, and display campaigns Demonstrable paid media reporting abilities, including proficiency with Google Analytics Strong project management skills A passion for marketing and advertising, with a willingness to understand insurance marketing