Enterprise Marketing and Communications Technology Manager

Job Description Summary

The Office of Communications and Marketing (OCM) at MUSC is seeking a passionate and forward-thinking Marketing Technology (MarTech) Manager to help lead our transformation into a more agile customer-centric and innovative organization. Were seeking change agents who thrive in fast-paced environments embrace continuous evolution and are eager to make a meaningful impact across MUSCs Health Research and University divisions.

Entity

Medical University Hospital Authority (MUHA)

Worker Type

Employee

Worker Sub-Type

Regular

Cost Center

CC005227 SYS - Communications and Marketing Officer Administration

Pay Rate Type

Salary

Pay Grade

Health-31

Scheduled Weekly Hours

40

Work Shift

Job Description

We are seeking a technically skilled and strategically minded manager to lead the development integration and optimization of our marketing technology stack. This role will be instrumental in enabling modern data-driven marketing communications across health care and university initiatives by aligning tools platforms and processes to support campaign execution personalization and performance measurement. A key focus of this role will be managing relationships with external vendors and technology partners to ensure seamless execution and alignment with organizational goals.

Key Responsibilities

Design a roadmap and implement a phased approach to achieve a scalable MarTech stack that supports multi-channel personalized marketing CRM integration and analytics.

Evaluate onboard and manage marketing platforms including automation tools customer data platforms (CDPs) content management systems (CMS) and analytics solutions.

Create a roadmap to evolve OCMs leverage of AI technologies that help deliver higher ROI campaigns and drive internal efficiency while reducing operational costs.

Serve as the liaison for external vendors and technology partners ensuring deliverables timelines and integrations meet strategic and operational needs.

Collaborate with IT data teams and external agencies to ensure seamless integration and data flow across systems.

Partner with marketing strategists and external agencies to enable campaign execution and ensure technology supports performance tracking and iterative learning.

Develop documentation training and governance models to ensure consistent and compliant use of marketing technologies.

Monitor platform performance troubleshoot issues and recommend enhancements to improve efficiency and ROI.

Stay current with MarTech trends and innovations identifying opportunities to enhance personalization automation and audience targeting.

Provide marketing subject matter expertise and requirements longer term as the enterprise determines its CRM strategy.

Preferred Qualifications

Bachelors or masters degree in marketing Information Systems Business Technology or related field.

46 years of experience in marketing operations MarTech implementation or digital transformation.

Leverage of AI tools in areas like predictive analytics generative AI conversational AI SEO optimization.

Proven experience with platforms such as Salesforce Marketo HubSpot Adobe Experience Cloud Google Tag Manager and CDPs.

Strong understanding of data privacy regulations (e.g. HIPAA GDPR) and compliance in health care and education settings.

Demonstrated success in managing vendor relationships including contract negotiation performance tracking and strategic alignment.

Excellent project management and cross-functional collaboration skills.

Preferred Skills

Familiarity with higher education CRM systems

Experience with healthcare marketing platforms and EMR / CRM integrations.

Knowledge of API integrations and data architecture.

Ability to translate marketing goals into technical requirements and solutions.

Additional Job Description

Education : Bachelors Degree or Equivalent Work Experience : 7 years progressive work experience and 2 years management experience.

Physical Requirement :

Mobility & Posture

Standing : Continuous

Sitting : Continuous

Walking : Continuous

Climbing stairs : Infrequent

Working indoors : Continuous

Working outdoors (temperature extremes) : Infrequent

Working from elevated areas : Frequent

Working in confined / cramped spaces : Frequent

Kneeling : Infrequent

Bending at the waist : Continuous

Twisting at the waist : Frequent

Squatting : Frequent

Manual Dexterity & Strength

Pinching operations : Frequent

Gross motor use (fingers / hands) : Continuous

Firm grasping (fingers / hands) : Continuous

Fine manipulation (fingers / hands) : Continuous

Reaching overhead : Frequent

Reaching in all directions : Continuous

Repetitive motion (hands / wrists / elbows / shoulders) : Continuous

Full use of both legs : Continuous

Balance & coordination (lower extremities) : Frequent

Lifting & Force Requirements

Lift / carry 50 lbs. unassisted : Infrequent

Lift / lower 50 lbs. from floor to 36 : Infrequent

Lift up to 25 lbs. overhead : Infrequent

Exert up to 50 lbs. of force : Frequent

Examples :

Transfer 100 lb. non-ambulatory patient 50 lbs. force

Push 400 lb. patient in wheelchair on carpet 20 lbs. force

Push patient stretcher one-handed 25 lbs. force

Vision & Sensory

Maintain corrected vision 20 / 40 (one or both eyes) : Continuous

Recognize objects (near / far) : Continuous

Color discrimination : Continuous

Depth perception : Continuous

Peripheral vision : Continuous

Hearing acuity (with correction) : Continuous

Tactile sensory function : Continuous

Gross motor with fine motor coordination : Continuous

Selected Positions :

Olfactory (smell) function : Continuous

Respirator use qualification : Continuous

Work Environment & Conditions

Effective stress management : Continuous

Rotating shifts : Frequent

Overtime as required : Frequent

Latex-safe environment : Continuous

If you like working with energetic enthusiastic individuals you will enjoy your career with us!

The Medical University of South Carolina is an Equal Opportunity Employer. MUSC does not discriminate on the basis of race color religion or belief age sex national origin gender identity sexual orientation disability protected veteran status family or parental status or any other status protected by state laws and / or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications merit and business need.

Medical University of South Carolina participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program please click here : Experience :

Manager

Key Skills

Internal Control,Accounting And Auditing,Accounts Handling,General Services,Elevator,Brand

Employment Type : Full-Time

Experience : years

Vacancy : 1