Digital Marketing Specialist I

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Digital Marketing Specialist I

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Bluberi

About The Company

Welcome to Bluberi, where we’re putting the FUN in gaming! Driven by innovation and a dash of disruption, our team are masterminds of developing highly original software and technology solutions that spice up the gaming scene. Bluberi is rapidly expanding and offers 5 offices throughout North America - headquarters in Las Vegas, NV, and design studios located in Reno, NV : Drummondville, QC, Moncton, NB and our newest studio in Austin, TX. We bring over 30 years’ industry experience, and we’re committed to delivering standout casino gaming experiences to players and operators alike. Our creative innovators are on a mission to shake things up with fun-driven products. At Bluberi, we dare to be bold, proud of our creativity, enjoy being disruptors and are always ready to add a little extra imagination with a twist into everything we do.

Bluberi Values

We Are the New School

Clarity and Transparency

Find It, Fix It, Own It

Standard Operating Success

Easiest Company to do Business With

It’s A Team Sport

Celebrate Wins, But Never Be Satisfied

Job Summary

As the Digital Marketing Specialist I you will contribute to the developing, executing, and monitoring comprehensive digital marketing campaigns across various channels. In this position, you will own and drive our digital marketing programs, working to elevate our brand awareness among casino operators (B2B) and engage slot players (B2C). Digital marketing is an important advertising and brand driver for the business, this is considered a important role for the department in contributing to our 2026 social media and eCommerce goals.

Key Responsibilities

Strategy and Campaign Development : Develop and execute digital marketing strategies to achieve brand awareness, lead generation for our online merch store, and support company sales goals; Design and implement B2B campaigns targeting casino operators and B2C initiatives aimed at engaging slot players; Collaborate with internal teams to align digital marketing efforts with overarching company goals.

Channel Management : Manage and optimize digital channels, including social media platforms, email marketing, search engine marketing (SEM), and website content; Lead the development of social media strategies to grow followers and increase engagement, particularly focusing on slot player communities; Maintain and enhance Bluberi’s online merch store to drive sales of branded game apparel.

Website and SEO : Oversee the management and optimization of Bluberi’s WordPress website; Implement and monitor SEO best practices, possibly using tools like SEMrush to increase organic visibility and search rankings; Collaborate with the development team to ensure the website provides a seamless user experience; Routinely update company’s WordPress website with new content that includes company cultural images, new product pages and press releases / blog posts; Goal is to transition website management oversight from company’s third-party developer to the Sr. Digital Marketing Specialist by end of 2026.

Analytics and Performance Optimization : Utilize Google Analytics, HubSpot, and other analytics platforms to track and analyze campaign performance; Provide actionable insights and recommendations based on data analysis to continuously optimize campaigns; Prepare and present detailed reports on digital marketing performance to stakeholders as it pertains to social channels, website and online merch store; Prepare and present campaign ideas and recommendations with actionable tactics to grow and promote store revenue.

Content Creation : Collaborate with creative teams to produce engaging content, including graphics, videos, blogs, and email campaigns, tailored to B2B and B2C audiences; Ensure all content is consistent with Bluberi’s brand voice and messaging; Leverage trending marketing initiatives that create brand excitement, engagement as well as viral discussions to grow B2B and B2C audiences.

Stakeholder Engagement : Build relationships with casino operators and industry slot influencers to foster brand advocacy and establish Bluberi as a trusted partner; Develop and execute strategies to create excitement and loyalty among slot players, and slot influencers encouraging them to follow Bluberi on social media and engage with our brand.

Tools and Technologies : Manage digital marketing tools and platforms, including HubSpot, Shopify, WordPress, and social media management tools; Stay updated on industry trends and emerging technologies to ensure Bluberi remains at the forefront of digital marketing innovation.

Email Marketing : Partner with Sales to develop email marketing content that will support new product launches, trade show participation, test bank partners, social media influencers and other various requests that might come up for external communications; Partner with PX and other business stakeholders for developing and distributing internal comms company wide.

Qualifications

Bachelor’s degree in Marketing, Communications, Business, or a related field.

3+ years of experience in digital marketing, preferably in a B2B and B2C environment.

Expert in WordPress. Experience in developing, managing and overseeing corporate website and landing pages and for eCommerce developing, managing and overseeing Shopify is required.

Proven expertise in managing and reporting digital insights using HubSpot, social listening tools, Google Analytics and SEMrush, with intuition to offer data analytics and performance recommendations.

Working knowledge of HubSpot email marketing, and landing page development

Strong understanding of social media platforms and trends on the Meta Platforms, LinkedIn, X, Threads, and TikTok with experience in growing brand awareness and engagement.

Independently creative, leverages marketing trends for content planning and execution.

Strong Adobe Creative Suite experience using Photoshop and Illustrator; expert in Microsoft Office Suite (Word, PowerPoint, Excel, Outlook).

Experience with photography and videography is preferred

Experience with copy writing for social posts and interview questions

Exceptional project management skills, with the ability to manage multiple campaigns and deadlines simultaneously. Experience with using Trello is ideal but not required.

Experience in the gaming industry or a related field is a plus.

Employment at Will

Employment at Bluberi is on an at-will basis unless otherwise stated in a written individual employment agreement signed by Bluberi’s CEO. This means you and / or Bluberi have the right to terminate employment at any time for any reason with or without cause or notice, as applicable to federal or state law. Nothing in this guide creates or is intended to create an employment agreement, express or implied. Nothing contained in this, or any other document provided to you is intended to be, nor should it be, construed as a contract that employment or any benefit will be continued for any period of time. In addition, no company representative is authorized to modify this policy for any individual or to enter into any agreement, oral or written, that changes the at-will relationship.

Immigration Law Compliance

Bluberi is committed to full compliance with the federal immigration laws. These laws require all individuals to complete an employment eligibility verification procedure when hired. All new Team members are required to electronically complete and sign an I-9 form and furnish original documentation for proof of identity and proof of eligibility to work in the United States within (3) business days of their first day of employment. Changes in immigration status must be reported to HR as soon as they occur.

Equal Employment Opportunity Employer

Bluberi is an equal employment opportunity employer. Our policy is to select, place, train and promote the best qualified individuals based upon relevant factors such as work quality, attitude and experience, so as to provide equal employment opportunity for all of our employees in compliance with applicable local, state and federal laws and without regard to non-work related factors such as sex, color, race, ancestry, religion, national origin, age, disability unrelated to the ability to perform the essential functions of the job, veteran status, sexual orientation, citizenship status, or other protected group status. Creativity, innovation, imagination and curiosity are naturally inclusive. Bluberi values and respects all teammates and knows diversity makes us better and helps us achieve our goals.

ADA And Reasonable Accommodation

Bluberi is committed to the fair and equal employment of individuals with disabilities under the ADA. It is Bluberi’s policy to provide reasonable accommodation to qualified individuals with disabilities unless the accommodation imposes an undue hardship on the company. Bluberi prohibits any harassment of, or discriminatory treatment of, employees or applicants based on a disability or because an employee has requested reasonable accommodation. In accordance with the ADA, reasonable accommodations will be provided to qualified individuals with disabilities to enable them to perform the essential functions of their jobs or to enjoy the equal benefits and privileges of employment. A Bluberi employee or applicant with a disability may request an accommodation from the HR department and should specify what accommodation is needed to perform the job and submit supporting documentation explaining the basis for the requested accommodation, to the extent permitted and in accordance with applicable law. The company then will review and analyze the request, including engaging in an interactive process with the Bluberi employee or applicant, to identify if such accommodation can be provided, or if any other possible accommodations are appropriate. If requested, the individual is responsible for providing medical documentation regarding the disability and possible accommodation. All information obtained concerning the medical condition or history of an applicant or Bluberi will be treated as confidential information, maintained in separate medical files, and disclosed only as permitted by law.

Employment Classification

To determine eligibility for benefits and overtime status and to ensure compliance with federal and state laws and regulations, Bluberi uses the following classifications. Employment classifications are based on the guidelines of the Fair Labor Standards Act (FLSA) and, as circumstances dictate, Bluberi may review or change employment classifications at any time. Exempt : Exempt Team members are paid on a salary basis and are not eligible to receive overtime pay. Non-exempt : Non-exempt Team members are paid on an hourly basis and are eligible to receive overtime pay for overtime hours worked. Regular, full time : Team members who are not in a temporary status and work a minimum of 30 hours weekly and maintain continuous employment status. These Team members are eligible for the full-time benefits package and are subject to the terms, conditions, and limitations of each benefits program. Regular, part time : Team members who are not in a temporary status and who are regularly scheduled to work less than 30 hours weekly, but at least 20 hours weekly, and who maintain continuous employment status. Part-time Team members are eligible for some of the benefits offered by the company and are subject to the terms, conditions, and limitations of each benefits program. Temporary, full-time : Individuals who are hired as interim workers to temporarily supplement the workforce or to assist in the completion of a specific project and who are temporarily scheduled to work the company’s full-time schedule for a limited duration. Employment beyond any initial stated period does not imply a change in employment status. Temporary, part-time : Individuals who are hired as interim workers to temporarily supplement the workforce or to assist in the completion of a specific project and who are temporarily scheduled to work less than 30 hours weekly for a limited duration.

Diversity, Equity and Inclusion Policy

Bluberi is committed to fostering, cultivating and preserving a culture of diversity, equity and inclusion. Our human capital is the most valuable asset we have. The collective sum of the individual differences, life experiences, knowledge, inventiveness, innovation, self-expression, unique capabilities and talent that team members invest in their work represents a significant part of not only our culture, but our reputation and company’s achievement as well. We embrace and encourage our differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other characteristics that make us unique.

Seniority level : Mid-Senior level | Employment type : Full-time | Job function : Marketing and Sales | Industries : Gambling Facilities and Casinos

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