Chief Marketing Officer

Salary range : $140,000 - $220,000 A must : Chinese / Mandarin speaker Key Responsibilities Develop and implement comprehensive marketing strategy aligned with company vision and business goals

Lead brand positioning and messaging to differentiate AL Homes in the competitive real estate market

Drive customer acquisition and retention strategies across all market segments

Establish marketing KPIs and metrics to measure effectiveness and ROI

Strategic Leadership Develop and implement comprehensive marketing strategy aligned with company vision and business goals

Lead brand positioning and messaging to differentiate AL Homes in the competitive real estate market

Drive customer acquisition and retention strategies across all market segments

Establish marketing KPIs and metrics to measure effectiveness and ROI

Brand Management Oversee brand development, ensuring consistent messaging across all channels and touchpoints

Build and maintain AL Homes' reputation as a trusted residential real estate provider

Manage brand partnerships and strategic alliances to expand market reach

Public Relations & Corporate Communications Develop and execute comprehensive PR strategy to enhance brand reputation and visibility

Build and maintain relationships with key media outlets, journalists, and industry influencers

Lead crisis communication planning and management to protect brand reputation

Oversee press release creation, media pitching, and press conference coordination

Manage corporate communications including executive positioning and thought leadership

Serve as primary brand spokesperson or designate appropriate spokespeople

Coordinate community relations initiatives and corporate social responsibility communications

Monitor media coverage and manage reputation management across traditional and social media

Develop strategic partnerships with PR agencies and media consultants as needed

Digital Marketing & Innovation Lead digital transformation initiatives including website, social media, and digital advertising

Implement data-driven marketing approaches using analytics and market insights

Explore emerging technologies and platforms to maintain competitive advantage

Oversee CRM systems and marketing automation tools

Manage social media reputation and engagement strategies

Team Leadership Build, mentor, and manage a high-performing marketing team including PR professionals

Foster a culture of creativity, collaboration, and continuous improvement

Allocate resources effectively across marketing, PR, and communications initiatives

Market Intelligence Conduct market research to understand customer needs, preferences, and buying behaviors

Monitor industry trends, competitor activities, and market opportunities

Provide insights to inform product development and business strategy

Track and analyze PR metrics including media impressions, share of voice, and sentiment

Internal Communications Oversee internal communication strategy to ensure employee alignment and engagement

Manage executive communications and company-wide messaging

Coordinate with HR on employer branding and recruitment marketing initiatives

Budget Management Develop and manage marketing and PR budget, ensuring optimal allocation of resources

Monitor spending and demonstrate clear ROI on marketing and PR investments

Required Qualifications : Education & Experience Bachelor's degree in Marketing, Communications, Public Relations, Business Administration, or related field (MBA preferred)

10+ years of progressive marketing experience, with at least 5 years in senior leadership roles

Minimum 5 years of strategic PR and corporate communications experience

Proven experience in real estate, homebuilding, or related industries strongly preferred

Demonstrated success managing media relations and securing positive press coverage

Skills & Competencies Demonstrated success in developing and executing comprehensive marketing and PR strategies

Strong media relations skills with established network of journalist contacts

Excellent crisis management and issues management capabilities

Outstanding written and verbal communication skills, including speechwriting

Strong understanding of both traditional and digital marketing channels

Excellent leadership and team management capabilities

Data-driven decision maker with strong analytical skills

Experience with PR measurement tools and media monitoring platforms

Experience with marketing technology platforms and tools

Budget management and financial acumen

Strategic thinker with creative problem-solving abilities

Personal Attributes Visionary leader with entrepreneurial mindset

Results-oriented with track record of driving growth

Collaborative and able to work cross-functionally

Adaptable and thrives in fast-paced environments

High integrity and ethical standards

Poised and articulate public speaker

Strong relationship builder with internal and external stakeholders

Preferred Qualifications Experience with homebuilder or residential real estate marketing and PR

Knowledge of local real estate markets and trends

Established network within the real estate industry and media landscape

Experience with customer experience and journey mapping

Familiarity with sustainable / green building marketing and communications

Crisis communication experience in corporate settings

Awards or recognition for marketing or PR campaigns

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