Media Strategy (Corporate Marketing)

Media Strategy (Corporate Marketing)

Remote

Summary :

We are hiring an experienced paid media expert to join our Global Media Team as part of the US Media Strategy team. The team is responsible for media strategy, planning, and execution stewardship of our Corporate Marketing campaigns.

In this role, they will partner with Marketing, Decision Science, Insights, Creative, Policy & Comms teams and agency teams to plan and execute campaigns that deliver our brand narrative through effective and innovative media strategies and plans. They will partner deeply with internal stakeholders across Marketing and cross-functional campaign teams ( Decision Science, Insights, and Creative), MarTech and agency teams to build strong partnerships, translate goals into integrated, data-driven programs, and drive flawless execution and innovation across multiple channels and partners.

Qualified candidates will have deep media expertise across paid channels, leveraging data-driven approaches and pushing for insights and innovation. They will have proven leadership experience driving strategy, planning and implementation of Brand focused paid media campaigns with some familiarity with performance marketing. Ideal candidates should be capable of influencing up and across stakeholders, setting direction and driving programs to completion. They should thrive in a fast-paced, dynamic, results-driven environment and be able to manage multiple projects in parallel.

Responsibilities :

• Serve as primary media POC and single threaded owner of integrated media strategy and channel planning, partnering closely with agency and internal teams
• Set the vision and strategic direction for our Corporate Marketing media investment, grounded in objectives and audience, channel, and marketplace insights, delivering innovation and business outcomes
• Provide internal thought partnership and guidance to influence upstream media strategy deliverables and support connection into integrated Go-to-Market plans
• Leverage quantitative and qualitative insights to lead the development of audience and media approach and drive tactical planning, execution and optimization
• Partner with cross-functional partners and leadership across marketing, decision science, insights & creative, with external media agency, and Global Media teams to develop fully integrated work
• Analyze campaign performance against KPIs and develop takeaways, and recommendations for campaign optimization and reporting
• Serve as Media SME in consultation with cross-functional leaders and teammates

Minimum Qualifications :

Preferred Qualifications :

Pay range is $99 - $104 per hour with full benefits available, including paid time off, medical / dental / vision / life insurance, 401K, parental leave, and more. Our compensation reflects the cost of labor across several US geographic markets. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.

THE PROMISES WE MAKE :

At Crystal Equation, we empower people and advance technology initiatives by building trust. Your recruiter will prep you for the interview, obtain feedback, guide you through any necessary paperwork and provide everything you need for a successful start. We will serve to empower you along the way and provide the path for your professional journey.

For more information regarding our Privacy Policy, please visit