Regional Post Acute Services Director - Hospital Liaison / Marketer

Post-Acute Services Director

At Genesis Healthcare, we are dedicated to improving the lives we touch through the delivery of high-quality care and exceptional service. As a leading provider in the long-term care industry, we believe in fostering a collaborative, inclusive and supportive work environment where every team member is valued and empowered to make a difference. Whether you're an experienced professional or just starting your career, we offer opportunities for growth, development, and advancement in a range of roles. Join us in our mission to enhance the well-being of our patients and residents while making a meaningful impact in the communities we serve.

Responsibilities

The Post-Acute Services Director drives the growth and success of assigned nursing centers by cultivating and leveraging relationships to generate high-quality patient referrals. This position manages complex patient transitions, oversees discharge processes, and establishes relationships within both hospital and non-hospital systems. The Director plays a key role in enhancing efficiency and effectiveness of patient referrals, ensuring smooth transitions, and fostering long-term relationships that support the nursing center's growth objectives. The Director is also responsible for overseeing the implementation of sales and clinical programming strategies that integrate vertically to sustain and expand the center's market presence.

Position Highlights

• Lead the patient referral process from review through to acceptance, ensuring that the center is prepared to admit patients smoothly.
• Utilize the CRM system to ensure proper documentation and smooth clinical handoffs that improve patient outcomes and financial performance.
• Establish strong relationships with hospital referral sources and key decision-makers, developing 5-10 new contacts per month within the hospital systems and various departments. Cultivate these relationships to build brand loyalty and awareness around the center's clinical excellence.
• Understand and effectively communicate the clinical strengths and competencies of the assigned nursing centers, positioning them as a solution to the referral needs of local hospitals. Align the nursing center's offerings with the needs of hospital systems to drive consistent referral flow.
• Demonstrate a conversion ratio of 60% or higher for clinically and financially appropriate referrals. Continuously drive quality referrals that lead to conversions, with a focus on achieving upward trends in conversion rates within 90-120 days of hire and during each reporting period thereafter.
• Develop and sustain a market strategy plan for assigned nursing centers, incorporating data analytics to drive key strategic initiatives. Meet and exceed targeted admissions and sales goals, ensuring at least a 5% increase in patient admissions each reporting period.

Qualifications

Benefits

Posted Salary Range USD $75,000.00 - USD $95,000.00 / Yr.