Vice President, Marketing Technology

Vice-President, Marketing Technology

Location : Tampa, FL (Hybrid - 4 days a week in office; w. up to 50% travel)

Company : Mattamy Homes USA

Department : Marketing

Employment Type : Full-Time

Reports to : Chief Sales & Marketing Officer

Mattamy Homes is the largest privately owned homebuilder in North America, with 40-plus years of history across the United States and Canada. Every year, Mattamy helps more than 8,000 families realize their dream of home ownership. In the U.S., Mattamy is represented in 11 markets Charlotte, Dallas, Jacksonville, Orlando, Phoenix, Raleigh, Southeast Florida, Southwest Florida, Tampa and Tucson.

The Vice-President, Marketing Technology will serve as the strategic and technical leader for ensuring the success and optimization of all marketing technology (MarTech) and sales platforms within the organization. This role is a critical bridge between marketing and IT teams, driving seamless integration, innovation, and establish requirements and operational excellence across digital platforms to enhance customer engagement, lead generation, and sales effectiveness. It encompasses a wide range of technologies, including marketing automation platforms, CRM systems, sales enablement, website, data analytics tools, among others. The Vice-President, Marketing Technology will be accountable for driving the research and solutioning necessary to continue advancing the customer experience in alignment with Mattamy's company vision. The ideal candidate has experience d full ownership of / accountability for CRM systems along with other leveraged marketing platforms in the homebuilding industry.

What You'll Do

• Work hand-in-hand with executive leaders of sales and marketing in both countries (Canada & USA) to support the vision and solutions to support the holistic customer experience
• Provide strategic and thought leadership on the development, implementation, and continuous improvement of a comprehensive and innovative MarTech and sales enablement platforms in alignment with business objectives, including leveraging AI and other key solutions
• Provide technical oversight and drive exceptional cross-functional collaboration to ensure the seamless integration and interoperability between various platforms, tools, and data sources
• Evaluate and recommend technologies or tools to improve efficiency, scalability, and performance.
• Gather and execute requirements in alignment with the organization's technology needs and strategic roadmap
• Manage the end-to-end lifecycle of MarTech and sales platforms, including implementation, operation, maintenance, and upgrades.
• Monitor platform health and performance, ensuring uptime, data accuracy, and optimal configuration.
• Lead troubleshooting and resolution of technical issues, coordinating with vendors and internal teams as needed.
• Accountable for continuous and data-driven optimization, including but not limited to leveraging analytics to track and improve the effectiveness of marketing and sales campaigns across platforms, and establishing KPIs and dashboards to provide real-time insights into platform performance and ROI.
• Collaborate, with fluid communication skills, with data teams to enhance customer segmentation, personalization, and predictive modeling.
• Work closely with marketing, sales, and IT teams to prioritize projects and deliver seamless employee and customer user experiences.
• Work closely with training team to coordinate and ensure user training is meeting business and user needs on an ongoing basis. Provide training and mentorship on the effective use of MarTech platforms.
• Maintain strong relationships with external vendors and partners to negotiate contracts and support.
• Other duties as required

What You Bring

Bonus Points

We encourage applicants who meet the majority of the role requirements to apply! We'd like to talk to you! If you're the right person for the role, we'll help you learn and grow. Relocation assistance is available if you are selected for this role. Be yourself. We want it that way.

At Mattamy, we're passionate about creating and promoting a diverse and inclusive environment where everyone can do their best work. Diversity and inclusion are important to the work we do to support our homebuyers, colleagues, and communities. From how we build our teams to cultivating our leaders, we're on a journey toward a welcoming, barrier-free culture for everyone.

Our competitive compensation and full-time employee benefits package includes :

Mattamy's Mission : To provide the best homeowner experience

Mattamy's Core Values :

Recent Recognition :

A career with Mattamy Homes is a chance to join a team as solid as they come. We're an internationally recognized, privately owned homebuilder full of ambitious, talented and hardworking team members. Together we're making dreams come true with homes and communities designed for the way people live today, and that's a great feeling. Our future is secured through strategic investments in land and communities, in both current and new markets, which offers ongoing learning, growth and opportunity for all of us. Redefining how we build with smarter technology and a deep commitment to sustainability is exciting and rewarding.

Here, you will gain valuable experience through challenging and interesting projects. Recognized as an employer of choice, Mattamy ensures you will enjoy great benefits and an award-winning culture, because we take care of our own. On our team, we all have a role to play in building for the future.

Mattamy Homes is an equal employment opportunity employer and does not discriminate on the basis of age, race, color, citizenship, religion, sex, national