Associate Director, Local Marketing

Overview This role leads the development and execution of localized marketing strategies across Humana’s key markets. You’ll collaborate closely with Media, Portfolio, Brand marketing and external partners to deliver campaigns that reflect local dynamics, drive acquisitions, and support business goals.

You can get further details about the nature of this opening, and what is expected from applicants, by reading the below.

Key Responsibilities

Develop and execute local marketing strategies promoting Humana’s plan offerings and provider network that support efficient member acquisition across targeted geographies

Design and manage omni-channel campaigns, including community events, local media, grassroots outreach, and digital activations

Ensure brand consistency and compliance across all local marketing creative efforts, aligning with enterprise standards and regulatory guidelines

Leverage data and insights to tailor messaging and optimize campaign performance by market

Innovate creative development and testing approach leveraging cutting edge tools including AI

Manage agency and vendor relationships, ensuring timely, high-quality execution of local initiatives

Collaborate cross-functionally with Media, Portfolio, Brand Marketing, Product, Clinical, and Sales teams to ensure alignment and maximize impact

Present strategies and results to senior leadership, influencing investment and regional marketing priorities

Impact This role is essential to Humana’s ability to connect with prospects in a meaningful, locally relevant way. Your leadership will help ensure our marketing efforts reflect the communities we serve—driving stronger engagement, trust, and health outcomes.

Required Qualifications

Bachelor’s degree in Marketing, Business Administration, Communications, Healthcare Administration, or a related field or equivalent years of required experience.

8+ years of professional experience in marketing, with a track record in regional or local strategy development, campaign execution, and partnership management—ideally within healthcare or other regulated industries.

3+ years of strong leadership experience, including managing marketing teams and cross-functional initiatives.

Strong proficiency with digital and traditional marketing channels, analytics, and budget oversight.

Excellent written and verbal communication skills for stakeholder, community, and executive engagement.

Solid experience working within highly regulated industries

Preferred Qualifications

Master’s degree in Marketing, Business, or a related discipline.

Experience leveraging market analytics and consumer insights to shape localized growth strategies.

Familiarity with CRM platforms, marketing automation, and segmentation technology.

Proven success cultivating strategic relationships with local organizations and community partners.

Additional Information

To ensure Home or Hybrid Home / Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home / Office employees must meet the following criteria :

At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested

Satellite, cellular and microwave connection can be used only if approved by leadership

Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

Humana will provide Home or Hybrid Home / Office employees with telephone equipment appropriate to meet the business requirements for their position / job.

Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Benefits Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including :

Health benefits effective day 1

Paid time off, holidays, volunteer time and jury duty pay

Recognition pay

401(k) retirement savings plan with employer match

Tuition assistance

Scholarships for eligible dependents

Parental and caregiver leave

Employee charity matching program

Network Resource Groups (NRGs)

Career development opportunities

Our Hiring Process As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.

If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and / or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.

If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go / Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.

Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana’s secure website.

Travel : While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

$138,900 - $191,000 per year

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and / or individual performance.

Description of Benefits Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

Application Deadline : 09-18-2025

About us

Humana Inc. (NYSE : HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.

Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our

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