Marketing Technology & Analytics Manager

Job Summary

Responsible for managing the marketing technology stack, digital execution, and analytics strategy. Leads strategic planning and roadmap development for marketing technology and analytics, serving as the bridge between Marketing, IT, Business Intelligence, Servicing, and Originations. Designs and executes, data driven marketing initiatives to strengthen customer and dealer engagement, build positive brand sentiment, and deliver clear reporting on performance across all channels.

Job Duties

• Manages and optimizes Salesforce Marketing Cloud (SFMC), developing best practices to maximize the value of SFMC and return on investment (ROI).
• Develop systems and processes to collect, organize, and store marketing data, ensuring accessibility through BI / visualization tools and enabling self-service reporting, while creating a comprehensive analytics framework, including Intelligence Reports (SFMC) and Key Performance Indicators (KPIs), to measure campaign performance, channel effectiveness, customer and dealer engagement, and brand sentiment.
• Schedules, tests and deploys all manual SFMC emails and sets up all email automations.
• Ensures data accuracy, connectivity, and governance to support personalized and scalable marking, while defining standards for clear, accurate, and deduplicated contact data to maintain integrity across planforms and campaigns.
• Works closely with marketing leadership and cross-functional teams (i.e. marketing, IT, business intelligence, servicing, and operations) to align technology and data initiatives with business goals and marketing initiatives, and to provide actionable insights to enable data driven decision making on a regular basis.
• Strategically advises senior leadership on marketing technology investment decisions, vendor selections and tech alignment
• Champions innovation by identifying emerging technologies and process improvements in the digital marketing landscape

Experience & Education

#LI-Hybrid