About Us
At SimplePractice we are improving access to quality care by equipping health and wellness clinicians with all the tools they need to thrive in private practice.
More than 250000 providers trust SimplePractice to build their business through our industry-leading software with powerful tools that simplify every part of practice management. From admin work to clinical care our suite of innovative solutions work together to reduce administrative burdenempowering solo and small group practitioners to thrive alongside their clients.
Recognized by MedTech Breakthrough as the Best Practice Management Solution Provider in 2024 and the Digital Health Awards in 2023 SimplePractice is proud to pave the future of health tech.
The Role
Were seeking an Associate Creative Director Website to lead the creative direction and user experience strategy for the SimplePractice marketing website. Reporting to the Creative Director youll have a direct impact on the growth and success of SimplePractice
Youll bring together creativity design systems thinking and data-informed experimentation to optimize and evolve the SimplePractice website as a high-performing growth engine. This is a hands-on leadership role for someone who can inspire others design at a high level and translate insights into compelling conversion-focused digital experiences.
Responsibilities
- Lead the creative direction UX strategy and execution for all marketing website initiatives ensuring the site drives engagement signups and customer growth
- Partner closely with and mentor the web creative team to concept design and deliver best-in-class user experiences across the site
- Collaborate with the Creative Director and website team to ensure seamless alignment between creative vision marketing goals and performance metrics
- Assist the Sr. Website Manager managing multiple web design projects simultaneously ensuring deadlines are met and prioritizing tasks effectively with the web creative team
- Create wireframes flow diagrams sketches storyboards mockups and high-fidelity prototypes to communicate the current or future user experience
- Partner with Product Design and Brand Design to maintain a cohesive customer experience across the funnel
- Ensure that web designs from the web creative team are responsive accessible and optimized for user experience across different browsers and screen sizes
- Maintain expand and evolve various marketing website design systems elevating our website visual identity and brand guidelines
- Own the implementation of the design system in Figma and partner with the Website Marketing team to ensure implementation in visual CMS ()
- Synthesize research insights to inform design decisions and create visualizations that effectively summarize key findings
- Participate in UX and creative brainstorming workshops to help solve for key customer journeys and conversion paths
Desired Skills & Experience
10-14 years of experience in interactive web design UX or product marketing design ideally with a focus on conversion optimization and growth designA hybrid thinker : part strategist part designer equally comfortable discussing creative direction and conversion metricsThought leadership with strong knowledge of UX processes tools storytelling and best practices to apply to various kinds of productsAbility to balance leading a team and providing individual contributionsExtensive understanding of accessible web designExtensive experience in redesigning web experiences & skilled at crafting end to end customer experiences for a marketing website and at influencing cross functional teams to enable good user experiences holisticallyExtensive experience with standard design and prototyping tools such as FigmaExperience working with WYSIWYG website builders (Webflow etc.) is a plusKnowledgeable in mobile web desktop web and native design nuancesUnderstanding of HTML / CSS / JavaScript and how they are used to make responsive websitesSkilled at leveraging qualitative and quantitative data to drive decisionsExperience working in tech and / or healthcare is preferredStrong portfolio of relevant work experienceBase Compensation Range
$144000 - $180000 annually
Base salary is one component of total compensation. Employees may also be eligible for an annual bonus or commission. Some roles may also be eligible for overtime pay.
The above represents the expected base compensation range for this job requisition. Ultimately in determining your pay well consider many factors including but not limited to skills experience qualifications geographic location and other job-related factors.
Benefits
We offer a competitive benefits program including :
Medical dental vision life & disability insurance401(k) plan with company matchFlexible Time Off (FTO) wellbeing days paid holidays and summer FridaysMental health resourcesPaid parental leave & Backup CareTuition reimbursementEmployee Resource Groups (ERGs)California Job Applicant Privacy Notice
Thank you for your interest in opportunities at SimplePractice LLC (SimplePractice or us or we or our). Please note that when you submit your resume or application materials to us for employment purposes you are subject to the SimplePractice California Job Applicant Privacy Notice.
For more information about our privacy practices please contact us at .
Required Experience :
Director
Key Skills
Marketing,Logo Design,Trello,Adobe Creative Suite,Martech,Adobe Photoshop,Social Media Management,Adobe Illustrator,Copywriting,Customer relationship management,Experience Design,Adobe Indesign
Employment Type : Full-Time
Experience : years
Vacancy : 1
Yearly Salary Salary : 144000 - 180000