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Chief Marketing Officer
Chief Marketing OfficerDiPasquale Moore • Kansas City, MO, United States
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Chief Marketing Officer

Chief Marketing Officer

DiPasquale Moore • Kansas City, MO, United States
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Chief Marketing Officer (CMO)

We are seeking a strategic and results-driven Chief Marketing Officer (CMO) to lead our marketing efforts and drive firm growth. The ideal candidate will have a strong background in marketing, digital and traditional advertising, brand strategy, and data-driven decision-making. This role requires a visionary leader who can optimize multichannel marketing efforts and position the firm as a top personal injury law firm in its markets.

Key Responsibilities

Marketing Strategy & Leadership

  • Develop and execute a comprehensive marketing strategy aligned with firm goals.
  • Build, mentor, and lead a high-performing marketing team.
  • Collaborate with attorneys, leadership, and the intake team to drive client acquisition.
  • Oversee public relations and brand reputation.
  • Create, manage, and optimize the firm’s marketing budget , ensuring efficient allocation of resources to maximize ROI.
  • Manage relationships with marketing vendors, agencies, and media partners to ensure cost-effective, high-quality service delivery.
  • Identify and evaluate opportunities for market expansion, including new service areas and geographic growth.

Advertising & Brand Growth

  • Lead multichannel advertising efforts, including TV, radio, PPC, social media, and programmatic advertising.
  • Ensure compliance with legal advertising regulations while maintaining compelling messaging.
  • Oversee content marketing (thought leadership, blog posts, case studies) and brand-building initiatives, including community sponsorships and outreach efforts
  • Negotiate contracts and partnerships with advertising platforms, production teams, and external agencies to maximize efficiency and ROI.

    • Data-Driven Marketing

  • Optimize the firm’s website, SEO, and paid search campaigns to generate client leads.
  • Oversee social media strategy to engage potential clients and position the firm as an industry leader.
  • Utilize CRM and marketing automation to enhance client engagement and lead nurturing.
  • Develop and oversee dashboards and reporting tools to track lead generation, conversion rates, and ROI across all marketing channels.
  • Analyze market trends, competitor performance, and client demographics to inform future marketing initiatives.
  • Monitor and analyze key performance indicators (KPIs), including market trends, competitor performance, and client demographics, to guide decision-making and maximize marketing impact

    • Community Engagement & Outreach

  • Oversee and support the Community Engagement team, ensuring alignment with the firm's brand and marketing goals

    • Qualifications

  • 10+ years of marketing leadership experience, preferably in legal, professional services, or high-growth industries.
  • Proven success in multichannel advertising, brand management, and digital marketing.
  • Strong expertise in SEO, PPC, and marketing analytics.
  • Experience managing marketing budgets and optimizing ROI.
  • Proven track record in managing vendor relationships, contract negotiations, and agency partnerships .
  • Exceptional leadership, communication, and analytical skills.
  • Ability to thrive in a fast-paced, client-focused environment.

    • #J-18808-Ljbffr

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    Chief Marketing Officer • Kansas City, MO, United States

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