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Sr. Marketing Data Scientist
Sr. Marketing Data ScientistMethod Recruiting, a 3x Inc. 5000 company • San Francisco, CA, United States
Sr. Marketing Data Scientist

Sr. Marketing Data Scientist

Method Recruiting, a 3x Inc. 5000 company • San Francisco, CA, United States
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Job Description

About the Role As a Senior Marketing Data Scientist , you’ll be part of the Marketing Data Science & Analytics team , driving growth and engagement through AI-powered BI, advanced analytics, and machine learning.

You will play a key role in enabling data-driven marketing strategies across acquisition, onboarding, engagement, and renewal.

What You’ll Do

  • Identify, prioritize, and execute opportunities to scale marketing efforts across acquisition, engagement, and retention.
  • Evaluate the incremental impact of marketing investments through experimentation (A / B testing, causal inference) at both macro and granular levels (channel, tactic, creative, etc.).
  • Build, operationalize, and iterate on data science solutions such as Marketing Mix Models, Audience Scoring, and Customer Segmentation to drive intelligent marketing strategies.
  • Provide closed-loop data science support for audience-centric marketing, including audience sizing, experiment design, segmentation, and targeting model development.
  • Support pricing, promotions, and other key business decisions through experimentation and ad hoc analysis.

Minimum Qualifications

  • M.S. or B.S. in Math, Economics, Statistics, Engineering, Computer Science, or a related quantitative field
  • 6 years of industry experience as a Data Scientist (or equivalent)
  • Advanced SQL expertise
  • Expert-level experience with Python programming
  • Deep knowledge of experimental design and causal inference
  • Strong analytical and causal reasoning mindset
  • Expertise in predictive modeling and statistical / machine learning techniques
  • Experience applying predictive modeling to marketing use cases (e.g., CLTV, churn prevention, targeting)
  • Fluency with Python ML libraries (e.g., Scikit-learn, PyTorch)
  • Proficiency with data visualization and dashboard tools (e.g., Looker, Tableau)
  • Preferred Qualifications

  • Bias for action and a first-principles, systems-thinking approach
  • Proven ability to independently initiate and complete end-to-end projects
  • Prior experience in growth marketing (CRM and / or paid media)
  • Solid understanding of the advertising and martech landscape and trends
  • Experience in finance, fintech, or technology industries
  • Background in marketing or product data science or consulting
  • Hands-on experience with Databricks
  • Experience applying econometric modeling (e.g., MMM) to optimize spend and maximize ROAS
  • Knowledge of advanced data science techniques such as Bayesian statistics, Bandit models, and Net Lift modeling
  • What We Offer

  • Competitive salary and performance bonus
  • 401(k) with employer match
  • Exceptional health insurance with minimal out-of-pocket costs
  • Fitness subsidy
  • Free in-office lunches and snacks (if applicable)
  • Autonomous, flexible work environment
  • Customer-driven culture
  • Opportunity to build products that make a real difference in people’s lives
  • #J-18808-Ljbffr

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    Sr Data Scientist • San Francisco, CA, United States

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