Director, Paid Media

Director, Paid Media

The Director of Paid Media will lead audience acquisition and paid amplification for Telemundo. The Director of Paid Media will manage our media agency relationship (Spark / Publicis), own audience definition & sizing for targeting and drive audience acquisition for both : premiere day and sustained viewership afterwards. The role balances big-picture strategy (audience growth, cross-platform reach, measurement) with day-to-day campaign requirements.

Agency leadership

• Serve as primary client lead for Spark / Publicis, which includes but is not limited to setting strategy, negotiating SOWs, owning QBRs, KPIs, agency staffing, and performance reviews.
• Ensure agency delivers innovative media plans, efficient buys, strong creative / media integration, and transparent reporting.

Audience strategy, definition & sizing

Campaign planning & execution

Performance & measurement

Cross-functional collaboration

Budget

Team leadership

Basic Requirements

Desired Characteristics

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and / or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.