Senior Marketing Operations Manager

Senior Marketing Operations Manager

We are seeking a strategic and hands-on Senior Marketing Operations Manager to accelerate our demand generation engine by leveraging marketing technology, data, and AI. This individual will be a key member of the marketing team, working cross-functionally to design, optimize, and operationalize programs that drive pipeline growth and revenue impact. This role will report to the VP of Demand Gen and work closely with the RevOps Team, and serve as the connective tissue between demand generation, sales, RevOps, and product marketing. This role is ideal for someone who thrives in dynamic environments, loves solving complex operational challenges, and is passionate about using technology and AI to drive marketing performance at scale.

Essential Duties and Responsibilities :

• Work on strategic technology projects for the Marketing and Demand Gen Team
• Drive AI strategy execution for the Marketing and Revenue Teams
• Monitor and maintain data hygiene, enrichment, segmentation, and attribution tracking across platforms.
• Manage lead routing, scoring models, and revenue cycle architecture to ensure seamless marketing-to-sales handoffs and pipeline acceleration.
• Act as the primary liaison between marketing, sales, revenue operations, product marketing, and analytics teams to align campaigns with business objectives.
• Translate business needs into operational requirements and ensure timely delivery of marketing programs and technology projects.
• Support campaign execution teams (webinars, live events, digital) by building operational infrastructure, workflows, and analytics.
• Lead complex, multi-stakeholder marketing initiatives from concept through execution and measurement.
• Champion a test-and-learn mindset, continuously identifying opportunities to improve efficiency, scalability, and business impact.

Knowledge, Skills, and / or Abilities Required :

Working Conditions :

ConnectWise is an Equal Opportunity Employer, dedicated to building a diverse and inclusive workforce and providing a workplace free from discrimination and harassment. ConnectWise provides equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, religion, age, sex (including pregnancy), sexual orientation, gender, gender identity or expression, ancestry, national origin, citizenship status, physical or mental disability, genetic information, military / veteran status, marital status, familial or parental status, or any other characteristic or status protected by applicable federal, state and local laws.