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Senior Executive Director, Campaign Content and Creative
Senior Executive Director, Campaign Content and CreativeInsideHigherEd • Los Angeles, California, United States
Senior Executive Director, Campaign Content and Creative

Senior Executive Director, Campaign Content and Creative

InsideHigherEd • Los Angeles, California, United States
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Special Instructions to Applicants

A resume, cover letter and completed application are required to be considered for this position.

  • Please note, this is a HYBRID role.

Position Summary

As UCLA prepares for its next comprehensive philanthropic campaign, we are seeking a Senior Executive Director, Campaign Content and Creative, who will play a critical role in elevating both campaign-specific and ongoing donor communications at one of the nation’s top fundraising institutions. As we shift toward a new era of donor engagement, storytelling and impact-driven fundraising, you will serve as our senior-most leader in development marketing and communications with responsibility for both campaign-related efforts and evergreen philanthropic communications. As UCLA’s principal campaign communications architect, you will oversee storytelling and engagement initiatives that elevate donor experience, support major gift activity, and advance philanthropic priorities year-round.

This position is not simply about overseeing communications—it’s about shaping how UCLA articulates its vision, earns trust, and inspires transformational investment from the communities it serves.  You will evolve our strategy, galvanize cross-function teams, and deliver a new, scalable engagement model that reflects the excellence and inclusivity of UCLA as we prepare for our next campaign and beyond. At its core, a campaign is a strategic marketing and communications endeavor—designed to focus energy, inspire belief, and drive engagement through compelling storytelling and shared purpose. This is a remarkable opportunity to draw upon your experiences and provide new approaches and insights as you guide our efforts. Join us in our commitment to lead change and transformation in an environment that strives for excellence.

UCLA is an exceptional place to work, helping you achieve financial well-being with a pension and other retirement savings plans. Explore more and embark on a rewarding career with us today.

Salary & Compensation

  • UCLA provides a full pay range. Actual salary offers consider factors, including budget, prior experience, skills, knowledge, abilities, education, licensure and certifications, and other business considerations. Salary offers at the top of the range are not common. Visit UC Benefit package to discover benefits that start on day one, and UC Total Compensation Estimator to calculate the total compensation value with benefits.

    • Qualifications

  • 15+ years of progressively responsible experience managing programs in development marketing, brand strategy, or campaign communications—preferably in higher education or mission-driven institutions. (Required)
  • Prior experience with and ability to identify and apply current and emerging marketing trends and practices, preferably in the advancement field, including new and emerging strategies and technologies—such as AI-powered tools—to improve team effectiveness, donor engagement, and communications outcomes. (Required)
  • Strong experience managing staff with demonstrated leadership abilities that foster learning and excellence among team members; supervisory skills to recruit, train, organize, direct, guide, motivate, monitor and evaluate staff to produce high quality work; skill to take corrective action as required. (Required)
  • Experienced in navigating matrixed environments— diplomatic with exceptional ability to motivate, manage and influence without formal authority, align diverse teams around shared goals, and build coalitions across central and unit-based stakeholders. (Required)
  • Experience with and strong understanding of constituent management systems and platforms (e.g., Blackbaud CRM and Salesforce Marketing Cloud) and their impact in fundraising and donor engagement. (Required)
  • Advanced ability to conceive, implement and evaluate strategic programs to achieve established goals. (Required)
  • Highly developed managerial and leadership skills with demonstrated ability to independently lead integrated functional teams, ideally in a decentralized, complex organization. (Required)
  • Deep understanding of campaign planning cycles and the role of storytelling, stewardship, and donor engagement in philanthropy. (Required)
  • Demonstrated ability to use strategies and tools to move public opinion, encourage stakeholder involvement and support, increase donor support and establish brand preference and choice. (Required)
  • Skilled in project management, resource prioritization, and managing high-volume creative output across platforms. (Required)
  • Fluency in digital marketing and constituent relationship management to guide content strategy and measurement, including audience segmentation, performance analysis, and marketing automation. (Required)
  • Ability to handle information with sensitivity, discretion and solid judgment. (Required)
  • Exceptional written, verbal communication and interpersonal skills; political acumen to communicate and collaborate with a wide variety of professionals. (Required)
  • Highly advanced research, analytical and problem-solving skills. (Required)
  • Advanced knowledge of UCLA, including its achievements, mission, goals, vision, infrastructure, products and services. (Required)
  • Ability to lead with empathy, build trust across functions and disciplines. (Required)
  • Comfortable managing ambiguity while driving toward clarity and execution. Knowledge of the role of public universities in driving societal impact. (Required)

    • Education, Licenses, Certifications & Personal Affiliations

  • Bachelor's Degree in marketing, communications or related field. (Preferred)

    • Special Conditions for Employment

  • Background Check : Continued employment is contingent upon the completion of a satisfactory background investigation.
  • Ability to work evenings and / or weekends as needed. (Required)
  • Ability to travel as needed.

    • Schedule

    8 : 00 a.m. to 5 : 00 p.m.

    Union / Policy Covered

    99-Policy Covered

    Complete Position Description

    https : / / universityofcalifornia.marketpayjobs.com / ShowJob.aspx?EntityID=38&JDName=Marketing%20Specialist%205%20(41210542)

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