Sr. Product Manager, Growth (E-commerce / Digital Experience)
Type : Full-time; Remote
Schedule : US Time Zone
Industry : E-commerce
Role Overview :
We are looking for a Sr. Product Manager to own the full-funnel e-commerce growth roadmap. You will drive initiatives that increase traffic, conversions, repeat purchases, and customer lifetime value while leading experimentation and cross-functional teams to execute measurable improvements.
Responsibilities :
- Own the e-commerce growth roadmap across traffic ? product page ? cart ? checkout ? repeat, prioritizing initiatives based on projected revenue impact.
- Lead high-velocity A / B and multivariate testing across Shopify storefront, apps, merchandising, PDP content, upsells / cross-sells, checkout, and post-purchase flows.
- Instrument and enrich marketing signal tracking end-to-end for key growth channels (Meta, Google).
- Lead referral program features and improve customer experience.
- Drive SEO strategy including technical SEO, content, and AI bot traffic optimization.
- Evaluate and integrate Shopify apps / customizations (subscriptions, loyalty, reviews, payments, localization), manage vendors / partners, and coordinate engineering / design to ship reliably.
- Manage roadmap from strategy, PRD definition, design, and guide engineering implementation and testing.