Senior Paid Social Manager

We are seeking a dynamic and results-driven Senior Paid Social Manager to lead paid social campaigns and display advertising efforts for our Home Services vertical.

This role requires a proven track record of creating and managing multimillion-dollar paid social and display campaigns that drive revenue and profit, as well as generating thousands of high-quality leads with strong contact and appointment rates.

In this individual contributor role, you will collaborate closely with our Product, Marketing, Creative, and BI teams to develop innovative and data-driven strategies that align with our overall business goals.

This role is 100% in-office, here in Walnut Creek, CA.    What you will do :

• Strategy Development and Execution Develop and implement multi-channel marketing strategies for paid social and display advertising, driving growth and profitability in the Home Services vertical.
• Define clear objectives, tactics, and KPIs tailored to lead generation campaigns.
• Innovate and execute high-impact strategies across platforms like Facebook, Instagram, TikTok, YouTube, and native ads.
• Campaign Management Lead the day-to-day management, measurement, and optimization of paid social and display campaigns to improve lead volume, lead quality, and profitability.
• Set and manage channel-specific paid media goals and budgets, ensuring efficient use of multimillion-dollar resources.
• Ensure proper setup and management of link tracking, conversion pixels, and attribution models to accurately assess campaign performance.
• Collaboration and Creativity Partner with product and creative teams to develop compelling, on-brand creative assets and messaging using AI tools like Runway.
• Work with cross-functional teams to find synergies across various digital marketing channels.
• Stay informed on marketing trends and identify opportunities for innovation and growth in existing and new channels.
• Data Analysis and Reporting Analyze campaign performance using tools such as Google Analytics, Tableau, and Excel.
• Generate detailed reports, effectively communicating results, insights, and actionable recommendations to stakeholders.

Maintain a high degree of curiosity and creativity in data-driven decision-making.   Who you are and what makes you qualified :

Technical Skills :

Analytical and Strategic :

Soft Skills :

Excellent written and verbal communication skills.   Life at Buyerlink :

Compensation :