Assistant Director, Direct and Email Marketing, University Advancement

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Job Description Summary

The Assistant Director Direct and Email Marketing drives data-informed marketing initiatives that increase donor participation and engagement for the Wake Forest Fund. This role develops and executes integrated campaigns across direct mail email text and digital platforms using segmentation analytics and automation to deliver personalized and measurable results.

Working collaboratively across Advancement teams the Assistant Director leverages CRM systems marketing automation tools and digital analytics to optimize outreach streamline processes and enhance the donor experience. The position manages campaign timing testing and performance tracking to ensure continuous improvement and ROI growth.

Through a blend of strategic insight technical proficiency and data-driven decision-making this role strengthens the Universitys fundraising outcomes and deepens connections with alumni parents and friends.

• This position is not eligible for sponsorship of non-immigrant or immigrant visa status through Wake Forest University. All eligible applicants are encouraged to apply.

Job Description

Essential Functions :

Required Education Knowledge Skills and Abilities :

Accountabilities :

Physical Requirements and Environmental Conditions :

Sedentary work primarily involving sitting / standing; communicating with others to exchange information; repeating motions that may include the wrists hands and / or fingers; and assessing the accuracy neatness and thoroughness of the work assigned. No adverse environmental conditions expected.

Note : This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by the employee s supervisor.

Additional Job Description

Time Type Requirement

Full time

Note to Applicant :

This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by his / her supervisor.

In order to provide a safe and productive learning and living community Wake Forest University conducts background investigations and drug screens for all final staff candidates being considered for employment.

Equal Opportunity Statement

The University is an equal opportunity employer and welcomes all qualified candidates to apply without regard to race color religion national origin sex age sexual orientation gender identity and expression genetic information disability and military or veteran status.

Accommodations for Applicants

If you are an individual with a disability and need an accommodation to participate in the application or interview process please contact or .

Required Experience :

Director

Key Skills

Cruise,Attorney At Law,Credit,Investment,AC Maintenance,Chemistry

Employment Type : Full-Time

Experience : years

Vacancy : 1