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Director of Marketing

Director of Marketing

Lennox InternationalRichardson, TX, US
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Job Description

The Director of Marketing is a strategic leader who oversees a team to drive innovative marketing strategies and initiatives to meet business objectives. The leader is tasked to create demand for Lennox products through effective growth campaigns, brand and product messaging, sales promotions, and outstanding digital customer experiences. This leader drives all marketing activities and owns customer facing digital platforms. Key success metrics include market share, price, mix, customer acquisition, NPS, and digital engagement. The Director, Marketing works collaboratively with business leadership in sales, product management, IT, and customer support to align the go-to-market strategies.

Key responsibilities include :

  • Lead the development and execution of customer-centric marketing strategies (including email campaigns, social media promotions, website presence, digital tools, and customer events) to drive growth, customer engagement, and loyalty.
  • Work with business unit leadership to leverage data-driven insights and define an overall marketing strategy, including the financial metrics for marketing programs and revenue generation goals.
  • Design and maintain guidelines for the brand, generating new and innovative ideas while maintaining a consistency of customer experience.
  • Utilize marketing automation tools and CRM systems to optimize campaign reach, performance, and effectiveness through ROI; in addition to tracking customer interactions (not limited to - SEO, SEM, email marketing, social media, webinars, content syndication).
  • Ensure the business continues to successfully execute, and even further improve, the quality and impact of the external and internal customer events.

Skills and Competencies :

  • Leader of people Builds strong, engaged teams with a culture of trust and mutual respect always coaching and mentoring to develop the next generation of talent; drives collaboration across marketing, product management, sales, and operations teams.
  • Execution focus & ownership Results-driven with the ability to manage multiple priorities and drive initiatives to completion.
  • Strategic mindset Capacity to align marketing strategy with market opportunities, competitive positioning, and financial goals.
  • Analytical problem-solving Uses data and market insights to inform decision-making and optimize commercialization strategies.
  • Customer-centric mindset Prioritizes understanding and meeting the needs of our customers.
  • Expert communicator Ability to articulate value propositions and concepts to diverse internal and external audiences.
  • Eager to learn and adapt to new technologies Strives to stay at the forefront of industry advancements; is very inquisitive and has strong digital acumen (including AI use cases).

    • Qualifications

    What We Are Looking For

    Experience / Qualifications / Education :

  • Undergraduate degree, preferably in marketing or business is required. MBA or equivalent business / advanced degree is preferred.
  • 10+ years of experience in growth marketing and / or field sales and a successful track record in driving business solutions / results.
  • 10+ years of experience in managing high-performing teams setting a vision and inspiring them to achieve their goals.
  • Full understanding of approaches to assessing and improving the customer experience.
  • Ability to creatively apply extensive marketing knowledge including growth strategies, digital technologies, branding, product life cycle, competitive positioning, and communications.
  • Must be motivated and resourceful.

    • What We Offer :

    Subject to applicable eligibility requirements, the following benefits are offered for this role : tuition reimbursement; medical, dental, and vision insurance; prescription drug coverage; 401(k) retirement plan; short-term disability insurance; 8 weeks paid birthing leave; 2 weeks paid bonding leave; life and long-term disability insurance.

    New employees in this role also receive agreed upon paid time off, 2 paid well-being days, 1 paid volunteer day, 10 paid holidays, and 3 floating holidays per year.

    This position is based in the office, Monday through Friday.

    Our Culture : At Lennox, our Core Values of Integrity, Respect & Excellence are ingrained in the fabric of the organization. They define our culture which is about how we do business and how we treat others. Lennox is not just a workplace; we are a global community that values each team member's contributions. As an equal opportunity employer, we are committed to recruit, develop, and retain talented individuals from a wide range of backgrounds, ensuring that everyone has the opportunity to succeed and contribute to our continued growth and success. At Lennox, you'll take pride in our brands, knowing you are part of something special. Come, stay, and grow with us!

    Disclaimers :

    The compensation and benefits information is accurate as of the date of this posting. Lennox reserves the right to modify this information at any time, with or without notice, subject to applicable law.

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    Director Of Marketing • Richardson, TX, US