Paid Search Media Manager

Paid Search Media Manager

Goodway Group is one of AdAge's 2025's BEST PLACES TO WORK! As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined with a start-up feel. With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk.

The Search Media Manager is responsible for tactical execution excellence and accountable for tactical plan delivery. They strategically plan, activate, optimize, and manage search media buys aligned with the communication strategy, customer journey, and audience insights. They are responsible for ensuring effective media activation while considering the client's business goals and objectives. The Search Media Manager works closely with clients, collaborating with them to develop comprehensive media activation plans and presenting campaign analysis and insights to address their concerns.

What You'll Do

• Strategically plan, activate, optimize, and manage Paid Search (PPC) or Search Engine Marketing (SEM) media buys aligned with the communication strategy, customer journey, and audience insights.
• Make activation choices based on the communication strategy and client's business goals, and effectively communicate the reasoning behind those choices.
• Utilize client and proprietary data and insights to enhance targeting and adjust investment and activation strategies based on performance.
• Embrace a test-and-learn approach, scaling new buying strategies and exploring expansion opportunities while staying aligned with the communication strategy.
• Have a familiarity with direct response and own search elements of the marketing budget to support conversion goals, including CPL, CAC, CLV, lead-to-sale ratio, etc.
• Ensure brand safety, fraud prevention, and data quality transparency while strategically guiding consumers along their journey.

Client Service

Cross-Functional Collaboration

Thought-Leadership

What You Bring