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Web CRO

Web CRO

BayRockLabsNewark, NJ, US
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Conversion Rate Optimization Consultant

At BayRock Labs, we pioneer innovative tech solutions that drive business transformation. As a leading product engineering firm based in Silicon Valley, we provide full-cycle product development, leveraging cutting-edge technologies in AI, ML, and data analytics. Our collaborative, inclusive culture fosters professional growth and work-life balance. Join us to work on ground-breaking projects and be part of a team that values excellence, integrity, and innovation. Together, let's redefine what's possible in technology.

Onsite Newark CA

Rate - 90$ per hour

Job Responsibility :

1. Website & Funnel Analysis

  • Analyse user behaviour through tools like Google Analytics and Hotjar
  • Evaluate existing conversion funnels and identify drop-off points.
  • Conduct heuristic evaluations and usability audits.

2. A / B & Multivariate Testing

  • Design, run, and analyse A / B or multivariate tests to compare different web page versions.

    • 3. User Research & Feedback

  • Collect qualitative data via surveys, interviews, and on-site feedback.
  • Analyse customer feedback to identify pain points and opportunities.

    • 4. UX / UI Recommendations

  • Provide actionable insights on improving layout, design, messaging, and user experience.
  • Collaborate with designers and developers to implement changes.

    • 5. Data-Driven Strategy

  • Develop conversion strategies tailored to business goals.
  • Create reports that clearly show test results, findings, and ROI.

    • 6. SEO & Landing Page Optimization

  • Ensure optimized landing pages for both paid and organic traffic.
  • Collaborate with SEO and PPC teams to align traffic strategies with CRO goals.

    • 7. Tool Implementation & Management

  • Implement tracking tools like GTM (Google Tag Manager), heatmaps, and event tracking.
  • Ensure data integrity and tracking accuracy.

    • Skills & Tools Commonly Required :

  • Google Analytics / GA4
  • CRO platforms (VWO, Optimizely, Google Optimize)
  • UX tools
  • HTML / CSS basics (to work with devs)
  • A / B testing methodologies
  • Copywriting & persuasion psychology knowledge
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    Cro • Newark, NJ, US