Principal, Global Football Communications

Principal Communication s Nike Football

Nike Global Brand Communications Beaverton OR

WHO YOULL WORK WITH

Nike Global Communications delivers breakthrough stories of sport and innovation where consumers areacross the right channels and conversations. We craft authentic innovative narratives that inspire action spark engagement and amplify the message of our relentless pursue to create the best for the athlete worldwide . This role reports into the Senior Director Communications Nike Football and Kids .

WHO WE ARE LOOKING FOR

We are looking for a Principal of Football Communications to join the Global Nike Brand Communications team. This person will proactively develop and orchestrate strategic communications plans and ongoing storytelling in service of Nike Footballs global innovations products and athletes across key business priorities. They will develop a long-term strategy and narrative to proactively reach consumers and fans and shape a positive brand reputation for Nike Football. This position will engage directly with cross-functional teammates across g lobal and g eo c ommunications business brand management sports marketing league and federation partners and internal stakeholders.

The right candidate has extensive experience driving communications strategy in the global football industry and understands the evolving landscape of audiences media and communities . I s highly collaborative exhibits high-level critical thinking and can manage multiple and competing priorities in a fast-paced environment . The ability to access and apply knowledge of consumer and media insights trends and intelligence related to football is paramount .

This person will be an outstanding communications professional with a demonstrated track record of success preferably working for a large consumer brand sports organization teams and / or communications agency with a focus on global football. Key competencies of the role include :

Excellent written and verbal communications skills with the ability to craft compelling narratives messaging and distribution strategies around Nike Football initiatives

Ability to pre-empt global football trends news and storie s and be agile working in a fast-paced team-focused environment

Strong awareness of the network of key opinion leaders that shape the pulse of football in media and social media content experiences gaming etc.

Experience working with top global football athletes teams and leagues to develop and execute communications strategies

Strong understanding of the global football industry against the backdrop of new media including consumer and digital trends challenges and opportunities

WHAT YOULL WORK ON

You will be building and driving communications strategies and storytelling that builds energy connection and signalling for Nike as the leading brand in global football :

Own the global communications strategy for Nike Football defining message hierarchy and seasonal story architecture.

Create and govern content line plans and story maps that connect product pipelines athlete / club / fed moments and cultural insights across channels and markets.

Craft compelling narratives and messaging frameworks for global initiatives ensuring consistency.

Develop and execute storytelling strategies across earned media creators speaking engagements to maximize reach and impact.

Lead stakeholder alignment across product brand sports marketing retail and geographies to deliver cohesive communications plans.

Design and oversee global event strategies including product launches and athlete activations ensuring long-term and short-term strategic objectives are met.

Identify and mitigate project risks partnering with senior leadership to develop proactive solutions.

Build and maintain multi-season project plans calendar and status updates.

Manage budgets and allocate resources to deliver high-impact storytelling and activations.

Pre-empt global football trends news cycles and cultural moments; activate agile response protocols to maintain relevance.

Develop strategic actions to engage key opinion leaders creators and gaming communities shaping football culture.

Partner with top athletes clubs leagues and media to execute end-to-end communications strategies.

Oversee agency ecosystems setting scopes creative direction and performance standards for global football moments.

Define success metrics (SOV sentiment tier-1 placements creator amplification) and lead post-mortems to optimize future work.

Serve as a subject matter expert on football industry trends new media behaviors and digital opportunities to inform strategic decisions.

Create lead and execute key communications activations and sport moments globally including WC26 WC27 and LA28.

WHAT YOU BRING

Has an enterprise mindset with the ability to see the bigger picture and navigate risk issues and opportunities

Ability to develop and execute strategic communications plans manage and proactively drive brand reputation and deliver narrative-led storytelling

Excellent verbal and written skills and the ability to articulate them in a digital landscape

Strong media relations background

Ability to paint a compelling picture of the vision and strategy that motivates others to take action

Thinks strategically-can cut through complexity to find solutions and approaches for impact

Experience working on complex issues that require thoughtful analysis and high-level strategic counsel

Proactive and flexible-able and eager to respond and adapt to a rapid-paced environment and circumstances seeking clarity and problem solving at every step

Sport cultural and societal acumen- able to leverage critical thinking skills to identify / assess dynamic and evolving cultural / social / political moments events trends

8 years relevant work experience

Bachelors degree in journalism communication business

or related field. Will accept any suitable combination of education

experience or training.

We offer a number of accommodations to complete our interview process including screen readers sign language interpreters accessible and single location for in-person interviews closed captioning and other reasonable modifications as needed. If you discover as you navigate our application process that you need assistance or an accommodation due to a disability please complete the Candidate Accommodation Request Form .

Required Experience :

Exec

Key Skills

Business Development,Classroom Experience,Dayforce,Go,Cloud Computing,AWS,Teaching,Administrative Experience,Leadership Experience,negotiation,SAS,Data Analysis Skills

Employment Type : Full-Time

Experience : years

Vacancy : 1