Content Insights Senior Analyst, CNN Global Productions

This job is with Warner Bros. Discovery, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN.

To see what it’s like to work at CNN, follow @WBDLife on

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CNN Global Productions brings the world's beauty and diversity into focus. Our team of master storytellers create editorial series that are revealing, engaging, dramatic, and cinematic. With access only CNN can offer, we travel to every corner of the globe to capture the unexpected and unforgettable.

Your New Role…

The Content Insights Senior Analyst sits in a global team alongside team members in the UK and Hong Kong. Using the latest digital data curation and visualization platforms, you will monitor and report on the performance of digital Sponsored Features campaigns for internal stakeholders such as Sales and Features Editors.

You will advise stakeholders on campaign performance, collaborate with your team members on the building of self-service data dashboards, analyze editorial output to help editors optimize the content strategy, advise stakeholders on sensible campaign performance targets, and lead internal and client-facing discussions on editorial insights as required.

Based in the US, you will focus on editorial features for the Domestic US region.

Your Role Accountabilities…

Your analysis of digital performance such as page views, video starts, dwell times, thematic trends, demographics, regions etc. will be integral in our collective understanding of what makes great Features content. It will provide vital data to sponsors but also will serve as a feedback loop into the ideation process for content creation teams.

Evaluate existing and develop new metrics, reports, and dashboards for internal audiences; apply both quantitative disciplines and creativity to translate data into actionable insights through data visualization.

Perform analytic studies on published content, especially around featured content and sponsorships.

Develop, manage and communicate findings via insights feedback loop.

Identify new areas of opportunities in our content development / creation and growth areas with critical partnerships and sponsorships (in partnership with Sales Support, Editorial Leaders, Audience Development, Content Partnerships, etc.)

Review metrics and performance and apply those measurements to decisions for future content development.

Evaluate critical areas for improvement, including revenue optimization, platform compliance, strategic alignment with channels and internal studies and branding.

Provide a campaign wrap-up report, coordinating with Account Services and Ad Operations to gather all relevant data.

Qualifications & Experience…

Proven professional experience working in research, insight, data analysis, or related field.

Advanced Excel reporting, analysis and data modeling skills.

Business intelligence and analytics platform experience (e.g. Adobe Analytics, Google Analytics, AT Internet, Looker, Tableau, Domo, Qlik, etc.)

A self-starter who is passionate about getting data, using data, making sense of data, and helping others benefit from making analytics driven decisions.

Excellent strategic and analytical skills and the ability to think critically and deliver recommendations based on data and analysis.

Effective communicator and collaborator.

Strong data visualization skills.

Excellent attention to detail, analytical capacity / problem solving and communication skills.

Desirable

Prior experience in digital media / news field.

Experience working for an international or multi-regional media company, preferably focusing on the Domestic US region.

Experience with ad systems and measurement vendors (e.g. Google Ad Manager, OperativeOne, FreeWheel, MOAT, Integral Ad Science, etc.)

On June 9, 2025, Warner Bros. Discovery announced plans to separate into two publicly traded companies, Warner Bros. and Discovery Global, with an expected completion in mid-2026. For more details, including leadership appointments and information on individual brands, please visit our newsroom

here .

Although you will be hired by Warner Bros. Discovery, upon the planned separation in 2026, your employment likely will transition to Discovery Global. During this period of transformation, you’ll have an exciting opportunity to lay the foundation at one of the world’s premier entertainment brands.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at

www.wbd.com / guiding-principles /

along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and / or recruitment process, please visit our

accessibility page

for instructions to submit your request.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and / or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range : $75,320.00 - $139,880.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

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