Director of Marketing and Communications

Overview

Reporting directly to the Senior Vice President, Sales & Marketing, this position provides creative and strategic leadership to develop and direct marketing, external relations, marketing collateral, media, online and digital marketing, sponsorships, advertising and promotional activities. Develops, coordinates and implements, communications and marketing strategies, policies and procedures in order to create and maintain a favorable public image for McCormick Place locally, nationally and internationally. The position develops and maintains strategic relationships with target audiences and stakeholders to promote McCormick Place in the community and venue industry, while remaining in-line with MPEA, Choose Chicago, Oak View Group and show organizer objectives. Assembles data, information and reports necessary to promote the activities and objectives of McCormick Place.

This role will pay a salary of $115,000 to $150,000.

Benefits for FT roles : Benefits : Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 12 holidays).

This position will remain open until Sept 30, 2024

About the Venue

McCormick Place located in downtown Chicago is the largest and most flexible convention center in North America., With over 2.6 million square feet of exhibition space, the campus proudly hosts some of the world’s largest and most prestigious conventions, meetings, and trade shows, welcoming approximately 3 million visitors to Chicago every year.

Responsibilities

• Leads the marketing team to develop and engage in marketing, advertising, solicitation, and promotional activities that drive sales within a 24-month booking period in collaboration with MPEA and the campus hotels, and collaborates and supports Choose Chicago for events that book outside of 24 months.
• Responsible for the creation, development and implementation of McCormick Place’s strategic marketing and advertising plan, in conjunction with and aligning with all campus partners.
• Works with the MPEA, Choose Chicago, and other McCormick Place campus internal and external key stakeholders in order to maximize marketing resources while maintaining brand integrity for McCormick Place and Wintrust Arena.Partners with the MPEA, Choose Chicago and other key stakeholders in the formation of strategy and execution of programs to attract diverse national and international organizations to utilize McCormick Place for events, conferences, meetings and conventions.
• Develop and leverage partnerships with customers, clients, industry influencers and industry associations in order to promote and enhance McCormick Place’s reputation.
• Develops ideas and opportunities for feature articles, media outreach, interviews, presentations, and other public relations activities that promote awareness of McCormick Place, its services and initiatives.
• Development of marketing materials and procedures to have the Sales and Marketing Departments function effectively as an in-house agency.
• Oversee the McCormick Place and Wintrust Arena social media specific strategies with a plan to measure success and identify potential adjustments. This includes monitoring, analyzing data, the creation of management reports and detailed evaluations.
• Utilizes sales and marketing principles to promote the venue and remains current with emerging marketing trends, tactics, strategies and technologies.
• Responsible for creating and implementing new ideas and opportunities that will drive revenue.
• Responsible for the oversight and collaboration with the Partnerships Department of the McCormick Place digital signage system.
• Develops and oversees McCormick Place’s website.
• Oversee special promotional events and campaigns.
• Oversee all aspects of the McCormick Place’s Client Advertising and Sponsorship programs.
• Responsible for prospecting, selling, cultivating and maintaining the corporate sponsorships, for the venue in both new and renewal business.
• Assembles data, information and reports in order to promote the activities and objectives of the McCormick Place.

Communications :

Supervisory / Management :

Other duties and responsibilities as assigned.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Education and Experience :

Skills and Abilities :

Computer and Technology Skills :