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Brand Coordinator

Brand Coordinator

Story CannabisPhoenix, AZ, US
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Brand Coordinator

At Story Cannabis, we're building some of the most experience-driven cannabis brands in the market; Fade Co., Just Flower, and Just Vape. These brands are part of our vertically integrated portfolio and represent a key pillar of our growth strategy as we expand across multiple states. Backed by strong executive leadership and deep roots in cannabis, Story is scaling rapidly and we're looking for a Brand Coordinator in Arizona who's ready to grow with us. This is a junior-level role focused on coordinating brand execution across events, merchandising, ambassador activity, and content capture. It's a hands-on opportunity with real ownership and visibility, ideal for someone who's eager to move fast, take initiative, and help shape how our brands show up in a dynamic, competitive market.

Key Responsibilities

Event Execution & Brand Activations

  • Coordinate and execute brand events and activations across Arizona, from setup to breakdown.
  • Ensure every event reflects brand tone, storytelling, and visual standards.
  • Represent the brand on-site, at Story Cannabis retail locations, third-party dispensaries, community events, or partner activations around the state.
  • Proactively identify local opportunities for events, partnerships, or brand moments in community, retail, or culture.
  • Bring new ideas to the table; develop scrappy, smart activation concepts and pitch them for seasonal calendars or one-off executions.
  • Support the execution of cultural collaborations, influencer activations, and campaign-driven fieldwork.

Retail Merchandising & Brand Visibility

  • Manage ongoing in-store merchandising and signage updates in collaboration with retail partners.
  • Audit retail locations for brand compliance and freshness.
  • Identify opportunities for new placements or creative displays that boost visibility.
  • Track inventory and usage of merchandising kits, QR codes, and printed assets.

    • Ambassador Program Support

  • Oversee day-to-day scheduling, communication, and support for Arizona-based brand ambassadors.
  • Ensure ambassadors are equipped with the right training, event materials, swag, and talking points to represent the brand authentically and consistently.
  • Maintain a consistent presence at key activations to guide tone, capture feedback, and ensure executional quality.
  • Coordinate content creation supportguide ambassadors on the types of photo and video content needed (e.g., branded environments, trending formats, product highlights, UGC-style storytelling), ensure timely submission, and review for quality and brand alignment before sharing.
  • Stay current on social trends, meme culture, and content formats (e.g., Reels, TikToks, POVs, lo-fi product showcases) and coach ambassadors to adapt their content style accordingly.
  • Collaborate with the Brand Director and creative team to flag high-performing content for potential reposting or paid media usage.
  • Track ambassador KPIs including event attendance, content output, engagement quality, and ROI contribution.

    • Content Coordination & Digital Asset Management

  • Be on site for photoshoots, content creation, and campaign capture moments.
  • Coordinate with creators, photographers, and videographers when on-the-ground support is needed.
  • Upload content into the DAM with proper naming, tagging, and folder organization.
  • Track asset usage across campaigns, retail, and social platforms.

    • Digital & Paid Media Support

  • Support execution of digital brand campaigns by gathering local content, ambassador UGC, or field results.
  • Ensure local menu platforms (Dutchie, Jane), brand pages (Weedmaps, Leafly), and QR codes are current and accurate.
  • Provide store-level feedback on digital campaigns and flag outdated or missing information.

    • Local KPI Reporting & Field Insights

  • Track KPIs for activations, ambassador content, foot traffic, QR scan activity, and more.
  • Contribute to monthly reporting templates to support regional and brand-wide analysis.
  • Gather on-the-ground feedback from store staff, consumers, and partners to inform campaign strategy.

    • SOP Execution & Systems Consistency

  • Follow brand SOPs and execution playbooks for events, merchandising, ambassador support, and content capture.
  • Ensure consistency in how campaigns are activated across locations.
  • Provide feedback to improve or evolve SOPs based on field experience.
  • Support onboarding and training of new ambassadors or event contractors using toolkits provided.

    • Social Media & Content Distribution Support

  • Coordinate tagging and submission of content from ambassadors and creators.
  • Track in-market posts and support the timely delivery of field content for social or paid use.
  • Identify standout content or stories from the field that may be elevated to brand channels.

    • Swag, Sampling & Asset Management

  • Manage local inventory of swag, sampling products, printed collateral, and signage.
  • Coordinate distribution for activations, retail events, and ambassador use.
  • Track inventory usage and reorder needs based on campaign cycles.

    • Qualifications :

  • 1+ years of experience in brand marketing, event production, or retail merchandising
  • Understanding of brand identity, retail experience, and in-person consumer engagement
  • Comfortable working independently and staying organized in a fast-paced environment
  • Detail-oriented with high standards for visual presentation and brand consistency
  • Familiarity with tools like SeedTalent, DAM systems, Google Workspace, and digital menu platforms
  • Passion for cannabis culture and a desire to build something people remember

    • Our Benefits :

  • Paid time off (PTO) including 8 paid holidays per year
  • Medical Insurance, which includes a 100% company paid option for employees
  • Dental Insurance, which includes a 100% paid option for employees
  • Vision Insurance, which includes a 100% paid option for employees
  • 401k retirement savings plan
  • Company paid Short-Term & Long-Term disability
  • Company paid Life Insurance
  • Employee Assistance Program (EAP)
  • Employee referral program
  • Commuter benefits
  • Product discounts
  • Additional compensation incentives (tips, bonuses, etc.)
  • For full-time positions only

    • We want our story to be one that fosters an inclusive culture and provides an enriching employee experience. As an equal-opportunity employer, we embrace individuals from all backgrounds, experiences, abilities, and perspectives. We believe in providing equal opportunities to all individuals, including those who may have encountered legal issues related to previous marijuana laws. We understand that these laws have disproportionately impacted certain communities and individuals. We are committed to considering all candidates based on their qualifications, skills, and potential to contribute to our team, rather than focusing solely on past legal encounters. We encourage individuals from diverse backgrounds, including those with past involvement with the legal system, to apply for positions within our organization.

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