Social Media Manager

Overview Social Media Manager The Social Media Manager plays a key role in driving brand awareness and customer engagement across multiple restaurant concepts. This position is responsible for developing and executing strategic marketing and business plans through various social media platforms. The ideal candidate will be a creative and analytical thinker who thrives in a fast-paced environment and is passionate about digital storytelling and community building. This role involves managing content creation, campaign execution, and online reputation across platforms such as Facebook, Twitter, Yelp, Google+, and others. The Social Media Manager will also collaborate with internal teams to ensure consistent brand messaging and will identify innovative opportunities to promote growth and enhance customer experience. Responsibilities Strategically Manage Social Media Presence Across Multiple Platforms Oversee and curate engaging content for Facebook, Twitter, Instagram, and other relevant platforms for a diverse group of restaurant concepts. Ensure each brand’s digital identity is distinct, vibrant, and aligned with its core values and target audience. Design and Execute Multi-Channel Marketing Campaigns Develop and implement dynamic marketing programs that leverage the full spectrum of social media tools—including organic posts, influencer partnerships, and paid promotions—to drive traffic, increase brand awareness, and boost guest engagement. Lead Real-Time Community Engagement and Guest Relations Monitor and respond to customer inquiries, feedback, and reviews across all social platforms with professionalism and empathy. Use insights from guest interactions to inform content strategy and enhance the overall guest experience. Produce High-Impact Multimedia Content Collaborate with creative teams to conceptualize and produce visually compelling marketing assets, including short-form videos, reels, animations, and branded graphics that showcase menu items, promotions, and behind-the-scenes stories. Analyze Digital Sentiment and Engagement Trends Track and interpret online sentiment, engagement metrics, and brand mentions using tools like Radian6 and native platform analytics. Deliver monthly performance reports with actionable insights to optimize future campaigns. Manage and Optimize Paid Social Advertising Create, monitor, and refine targeted social media ad campaigns (e.g., Facebook Ads, Instagram promotions, PPC) to maximize ROI, drive conversions, and support specific business objectives such as new store openings or seasonal promotions. Stay Ahead of Social Media Trends and Innovations Continuously research emerging platforms, content formats, and audience behaviors. Test and implement new strategies to keep brand messaging fresh, relevant, and competitive in a rapidly evolving digital landscape. Empower Field Teams Through Training and Support Develop and lead engaging training sessions for field managers and restaurant teams on social media best practices, content creation, and brand standards. Foster a culture of digital storytelling and encourage local participation in online marketing efforts. Qualifications Previous proven success with growing multiple online marketing campaigns with a demonstrated concentration in social media Knowledge of all social media platforms is a must with experience in search engine optimization, publishing, bid management and reporting capabilities Strong customer service attitude and the ability to work with various departments to get questions answered for guests is required Knowledge of Hootsuite, Sprinklr and experience in content publishing online Restaurant and hospitality industry experience strongly preferred Minimum of 4 years’ experience in the corporate environment Bachelor’s degree in Business / Marketing / Journalism or a related discipline from an accredited college or university is required #li-eg1 Benefits What we offer you : Multiple benefit plans to suit your needs Paid Time Off 401K Opportunities for advancement Positive and respectful work environment where diversity is valued Generous employee discounts on dining, retail, amusements, and hotels Community volunteer opportunities Disclaimer : The above information is intended as a high-level overview of the responsibilities and qualifications for the position and does not represent the full job description which will include all responsibilities, skills, duties, requirements, and working conditions associated with the job. For more information or to see the full job description, contact the Human Resources department at the location in which you are applying.Strategically Manage Social Media Presence Across Multiple Platforms Oversee and curate engaging content for Facebook, Twitter, Instagram, and other relevant platforms for a diverse group of restaurant concepts. Ensure each brand’s digital identity is distinct, vibrant, and aligned with its core values and target audience. Design and Execute Multi-Channel Marketing Campaigns Develop and implement dynamic marketing programs that leverage the full spectrum of social media tools—including organic posts, influencer partnerships, and paid promotions—to drive traffic, increase brand awareness, and boost guest engagement. Lead Real-Time Community Engagement and Guest Relations Monitor and respond to customer inquiries, feedback, and reviews across all social platforms with professionalism and empathy. Use insights from guest interactions to inform content strategy and enhance the overall guest experience. Produce High-Impact Multimedia Content Collaborate with creative teams to conceptualize and produce visually compelling marketing assets, including short-form videos, reels, animations, and branded graphics that showcase menu items, promotions, and behind-the-scenes stories. Analyze Digital Sentiment and Engagement Trends Track and interpret online sentiment, engagement metrics, and brand mentions using tools like Radian6 and native platform analytics. Deliver monthly performance reports with actionable insights to optimize future campaigns. Manage and Optimize Paid Social Advertising Create, monitor, and refine targeted social media ad campaigns (e.g., Facebook Ads, Instagram promotions, PPC) to maximize ROI, drive conversions, and support specific business objectives such as new store openings or seasonal promotions. Stay Ahead of Social Media Trends and Innovations Continuously research emerging platforms, content formats, and audience behaviors. Test and implement new strategies to keep brand messaging fresh, relevant, and competitive in a rapidly evolving digital landscape. Empower Field Teams Through Training and Support Develop and lead engaging training sessions for field managers and restaurant teams on social media best practices, content creation, and brand standards. Foster a culture of digital storytelling and encourage local participation in online marketing efforts.

Previous proven success with growing multiple online marketing campaigns with a demonstrated concentration in social media Knowledge of all social media platforms is a must with experience in search engine optimization, publishing, bid management and reporting capabilities Strong customer service attitude and the ability to work with various departments to get questions answered for guests is required Knowledge of Hootsuite, Sprinklr and experience in content publishing online Restaurant and hospitality industry experience strongly preferred Minimum of 4 years’ experience in the corporate environment Bachelor’s degree in Business / Marketing / Journalism or a related discipline from an accredited college or university is required #li-eg1