VP, EngineeringUnitedMasters • San Francisco, CA, United States
VP, Engineering
UnitedMasters • San Francisco, CA, United States
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job_description.job_card.job_descriptionLead, mentor, and grow a 41-person engineering organization, including managers, and senior ICs. Establish engineering competencies, performance systems, and technical excellence standards. Set up modern SDLC practices with strong CI / CD, automated testing, and AI-enabled developer tools. Drive predictable execution and high-quality delivery across all engineering pods. Partner with Product and Design leadership on prioritization, planning, and resource allocation. Own engineering commitments and ensure exceptional communication around timelines, risks, and dependencies. Collaborate closely with Product, Design, Data Science, Revenue, Marketing, and Artist Relations teams. Translate business goals into clear, actionable technical plans. Improve expectations-setting and visibility with executive stakeholders. Create an environment where teams experiment and ship quickly, backed by strong measurement and rapid iteration. Introduce emerging technologies—especially AI / ML, automation, and mobile innovation—to drive continuous improvement. Use data and machine learning to power artist discovery, monetization tools, predictive insights, and sync opportunities. Strong project management skills and ability to prioritize work to successfully balance several work streams at a time Ability to pay meticulous attention to detail and possess a deeply pro-active, hands-on mentality Possess deep appreciation and sensitivity towards people, culture, and values Ability to execute on priorities with a strong sense of urgency, ownership and accountability Ability to handle confidential and sensitive information with tact, diplomacy, and discretion Proactive collaborator among various stakeholders and peers Personable, smart, passionate, and optimistic. 12+ years engineering experience with 5+ years leading orgs of 25+ engineers, including managers and senior ICs. Proven success as a senior engineering leader (Director / Sr. Director / VP) at a scaled B2C, marketplace, or subscription-driven technology company. Strong technical background with the ability to dive deep into systems architecture, data modeling, mobile performance, and platform-scale challenges. Demonstrated experience deploying AI / ML in both customer-facing features and internal engineering workflows. Hands-on leadership managing distributed teams. Track record of improving engineering velocity and developer experience through tooling, process, and automation. Experience with large-scale content distribution, media ingestion pipelines, payments, subscription systems, or rights management. Strong understanding of data science, ML infrastructure, and experimentation platforms. Background in creator economy, digital media, or marketplace ecosystems.
What’s The Role
UnitedMasters is seeking a VP of Engineering to lead and scale our engineering organization across backend, mobile (iOS / Android), web, data, QA, DevOps. This leader will drive the architectural vision, delivery excellence, and technical culture behind our consumer subscription products and our growing B2B indie label business.
A core mandate of this role is leveraging AI to enhance both customer experience and engineering productivity. You will champion AI-driven personalization, artist tools, recommendations, and automation—while also deploying AI-enabled development tooling, test automation, and ML-driven operations to improve engineering velocity and quality. This role is ideal for a systems-level thinker, an inspiring people leader, and an operator who thrives in a fast-moving, culture-driven environment.
This role is based in San Francisco with four days in-office and one day remote.
What You’ll Do
Technical Leadership, AI Innovation & Architecture
- Define the multi-year technical and AI strategy across the UnitedMasters product ecosystem.
- Build AI-powered customer-facing capabilities (e.g., artist insights, content recommendations, automated marketing, distribution optimization).
- Introduce AI / ML for internal engineering productivity (e.g., code generation, automated testing, anomaly detection, observability insights, ops automation).
- Drive architectural modernization and scale initiatives across our marketplace, mobile apps, analytics pipelines, and label services.
- Ensure systems are reliable, performant, secure, and built for global scale.
Organizational Leadership & Global Team Management
Execution, Delivery & Productivity
Cross-Functional Partnership
Knowledge, Skills and Abilities
Minimum Qualifications
Preferred Qualifications
About UnitedMasters
UnitedMasters, in partnership with Translation, is a leading marketplace connecting independent artists, brands, and fans. We enable ownership, exposure, and new paths for financial return for independent creators, while leveraging partnerships to achieve transformational growth. Backed by Alphabet, Andreessen Horowitz, and Apple, UnitedMasters is reimagining how brands and artists collaborate to tell stories and push culture forward.
Salary Hiring Range : $275,000 - $310,000
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