National Sales Director-California

At U.S. LawShield our focus is on encouraging people to take proactive measures to improve their safety and self-defense abilities—and to serve those who do. We strive to create better-protected communities of responsible self-defenders who have the peace of mind to live their lives confidently. Our company was established in 2009. After initially launching in Texas as Texas LawShield®, the demand for services developed well beyond state lines. Our coverage began to expand across the United States, which is when we became U.S. LawShield. Today, we provide coverage in 46 states and have proudly served more than 2 million people in their self-defense journey.

About U.S. LawShield

U.S. LawShield® is the nation’s leading Legal Defense for Self Defense program. We support a nationwide network of partners and sales channels. The National Sales Director plays a pivotal leadership role in driving growth, strengthening the national sales organization, and supporting key strategic initiatives across the sales department.

Position Summary

The National Sales Director is responsible for defining and executing the company’s national sales strategy to achieve revenue targets, expand market share, and support long-term growth. This role leads, mentors, and motivates a high-performing national sales team while ensuring strong cross-functional alignment with executive leadership.

The ideal candidate is a results-driven strategic thinker with a proven history of scaling sales operations, developing sales talent, and managing national‑level performance.

Key Responsibilities

Strategy and Planning

• Develop and implement a regional sales plan focused on profit, sales, and market share goals.
• Analyze sales data, market trends, and competitor activity to identify new business opportunities and adjust strategies as needed.
• Manage and forecast national sales projections, growth strategies, and account acquisition plans.

Sales Leadership and Management

Business Development and Relationship Management

Reporting and Analysis

Required Qualifications

Preferred Qualifications

Field‑based leadership role with frequent travel. Up to 50% travel required, typically two trips per month, based on business demands and national account needs. Standard business hours with flexibility for urgent sales matters and travel schedules.

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