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Paid Social Lead - Political
Paid Social Lead - PoliticalMiQ • Washington
Paid Social Lead - Political

Paid Social Lead - Political

MiQ • Washington
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What you’ll do

We’re MiQ, a global programmatic media partner for marketers and agencies. Our people are at the heart of everything we do, so you will be too. No matter the role or the location, we’re all united in the vision to lead the programmatic industry and make it better.

As a Paid Social Lead for Political in the Trading department, you’ll have the chance to :

  • Lead Paid Social Strategy, Onboarding, Execution, and Analysis across all major social platforms including Facebook, Instagram, Twitter, Snapchat, and more
  • Manage a portfolio of MiQ’s political clients, ensuring that all are performing & pacing optimally.
  • Set external and internal expectations on needs and requirements to activate for Political Candidates on Paid Social inventory including disclaimer setup, ad account linking, and ongoing troubleshooting
  • Lead clients as needed through support calls and screen sharing as needed to provide fast resolution to major roadblocks.
  • Partner with 1P & 3P Data partners like L2, Targetsmart, i360 and more to activate on relevant targeting segments within Paid Social
  • Deliver precise activation on Paid Social platforms to ensure all media is executed as intended and adheres to expectations set around timelines
  • Support the org timely reporting and pacing outputs daily / weekly in alignment with client needs
  • Describe major performance trends within client facing insights focused on metrics like Reach, Conversions, and Engagement.
  • Support omnichannel teams by blending social into overall strategy and reporting deliverables that include programmatic, CTV, and more
  • Serve as the organization’s Paid Social Political expert - providing support for all client questions and asks through the season alongside team leads in Sales, Account Management, Product, and more!
  • Train and upskill junior members of the team on Political process and requirements to allow for associate support in campaign trafficking, pacing, reporting and more as the business grows.
  • Lead all troubleshooting efforts directly with Social partners to help mitigate campaign disruption during the flight
  • Adhere to thorough QA processes to ensure operational excellence and white gloved service is delivered each step of the way!

What you’ll bring

  • 2-3+ years of Paid Social media buying experience within the Political and Advocacy Vertical
  • Strong knowledge of Meta (Facebook Instagram). Experience in Twitter, Snapchat, and Reddit are a plus.
  • Experience working in an agency environment or conditions where balancing several priorities and work streams were critical.
  • Comfortable managing a high volume of client campaigns (30-50+)
  • Strong foundational knowledge of Paid Social ad management platforms, algorithms, processes, and routes for expedited troubleshooting.
  • Process oriented approach with eagerness to build frameworks that improve and streamline the activation process for maximum accuracy
  • Strong data analysis skills with experience reviewing reporting with Paid Social metrics and using tools like excel to build pivot tables and data breakdowns that help understand and optimize performance
  • We’ve highlighted some key skills, experience and requirements for this role. But please don’t worry if you don’t meet every single one. Our talent team strives to find the best people. They might see something in your background that’s a fit for this role, or another opportunity at MiQ.

    If you have a passion for the role, please still apply.

    What’s in it for you

    MiQ is incredibly proud to foster a welcoming culture. We do everything possible to make sure everyone feels valued for what they bring. With global teams committed to diversity, equity, and inclusion, we’re always moving towards becoming an even better place to work.

    Values :

    Our values are so much more than statements . They unite MiQers in every corner of the world. They shape the way we work and the decisions we make. And they inspire us to stay true to ourselves and to aim for better. Our values are there to be embraced by everyone, so that we naturally live and breathe them. Just like inclusivity, our values flow through everything we do - no matter how big or small.

  • We do what we love - Passion
  • We figure it out - Determination
  • We anticipate the unexpected -Agility
  • We always unite - Unite
  • We dare to be unconventional -Courage
  • Benefits :

    Every region and office has specific perks and benefits, but every person joining MiQ can expect :

  • A hybrid work environment
  • New hire orientation with job specific onboarding and training
  • Internal and global mobility opportunities
  • Competitive healthcare benefits
  • Bonus and performance incentives
  • Generous annual PTO, paid parental leave, with two additional paid days to acknowledge holidays, cultural events, or inclusion initiatives
  • Employee resource groups designed to connect people across all MiQ regions, drive action, and support our communities
  • Apply today

    Equal Opportunity Employer

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