External Communications Specialist

Job Summary and Responsibilities

Job Summary :

We are currently in search of a dynamic, passionate, and skilled External Communications Specialist to join the Southwest Market as part of the broader Central team. This role will be reporting to the Market Director and will be instrumental in shaping and executing external communication strategies within the market. The External Communications Specialist provides leadership and support for marketing and communications efforts in support of clinics, facilities and services within the Southwest Market . The role works in coordination and under the direction and alignment with the region and system marketing & communications leadership teams respectively.

Essential Key Job Responsibilities

• Support the development and implementation of comprehensive external communication strategies and plans to effectively communicate the organization's mission, values, and regional key messages through the media and into our communities.
• Support media inquiries to ensure that relationships with media representatives and outlets are managed, including proactive media pitches, press releases and media kits to generate positive media coverage.
• Support the development and implementation crisis communication plans to effectively manage and respond to potential crises or emergencies.
• Support the Development and delivery of public relations strategies to enhance the company's brand and reputation within the communities we serve and across key stakeholders, including community organizations, government agencies, and industry associations.
• Support strategies to monitor, manage and enhance the organization's reputation in the healthcare industry and the communities we serve, while addressing any negative sentiment or misinformation.
• Support executive visibility initiatives, including media interviews, speaking engagements, and industry conferences.
• Support the development and implementation of strategies to effectively manage and mitigate potential issues or crises that may impact the company's reputation.
• Collaborate with internal stakeholders, such as HR, IT, and clinical teams, to gather information and create compelling external content.
• Produce compelling video content for communications and social media purposes.
• Provide tactical social media support including content curation through strong writing and storytelling ability.
• Track and measure earned media content
• Track, measure, analyze social media posts to drive engagements

Job Requirements

MINIMUM

Required Education and Experience :

Required Knowledge, Skills and Training :

PREFERRED

Where You'll Work

As the only not-for-profit, faith-based healthcare system in the area, Dignity Health Nevada, guided by the Adrian Dominican Sisters' vision for over 70 years, continues to serve the Henderson and Las Vegas communities. The Siena Campus, a 326-bed acute care hospital opened in 2000, expanded the services of the Rose de Lima Campus to meet growing healthcare needs. St. Rose Dominican is part of Dignity Health, one of the nation’s largest healthcare systems, with over 9,000 physicians, 60,000 team members, and 400 care centers across 22 states, including hospitals, urgent care, imaging and surgery centers, home health, and primary care clinics. Headquartered in San Francisco, Dignity Health is dedicated to compassionate, high-quality care, especially for the underserved.