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Vice President, Digital Product Operations
Vice President, Digital Product OperationsSRS Distribution • McKinney, Texas, USA
Vice President, Digital Product Operations

Vice President, Digital Product Operations

SRS Distribution • McKinney, Texas, USA
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SRS Distribution part of The Home Depot family of companies is transforming how professional contractors in the roofing and building products trades grow their businesses. Through Roof Hubour flagship digital platformand an expanding ecosystem of integrated tools we are empowering contractors with modern data-driven solutions that simplify operations improve efficiency and drive long-term growth.

We are seeking a visionary and execution-focused digital leader to serve as Vice President of Building Products Digital Platforms responsible for the digital strategy product roadmap and delivery of customer-facing experiences across SRS Distribution. This role will lead the expansion of Roof Hub into a multi-vertical platform while aligning with SRSs aggressive growth agenda and The Home Depots broader digital ecosystem.

Youll lead a high-impact team spanning product management digital programs adoption and partner integrationsworking closely with engineering UX operations and sales leaders to deliver scalable customer-first digital tools that drive adoption loyalty and measurable business results.

Key Responsibilities

Digital Strategy & Execution

  • Define and communicate a bold multi-year roadmap for Roof Hub and customer-facing platforms with defendable ROI.
  • Lead the end-to-end digital strategy across web mobile self-service and integrated jobsite tools.
  • Scale workflows that streamline quoting estimating ordering scheduling and delivery management.
  • Embed a culture of experimentation A / B testing and personalization to optimize adoption conversion and loyalty.
  • Drive innovation while ensuring operational excellence in platform scalability performance security and integration.
  • Align digital strategy with SRS and The Home Depot enterprise vision while prioritizing contractor-specific needs.
  • Establish KPIs for adoption retention engagement and financial impact; report progress to executive and board stakeholders.

Customer Experience & Adoption

  • Champion a customer-first mindset by deeply understanding contractor workflows pain points and expectations.
  • Design and implement programs to recover at-risk experiences improving satisfaction trust and repurchase intent.
  • Connect omni-channel experiences across branches field operations and digital tools to deliver seamless contractor journeys.
  • Build adoption strategies in partnership with sales and operations teams tailoring communication and training to local and national needs.
  • Continuously monitor the market and competitive landscape to inform positioning differentiation and innovation.
  • Team & Cross-Functional Leadership

  • Lead and grow the Roof Hub & Digital Platforms team across product programs adoption and partnerships.
  • Build scale and inspire a high-performing team through periods of transition and rapid growth.
  • Partner with engineering UX marketing sales and compliance to ensure cohesive product delivery.
  • Develop clear processes for experimentation optimization and execution to sustain growth at scale.
  • Collaborate with senior leaders to embed digital into business planning and frontline operations.
  • Recruit mentor and develop talent; foster a culture of ownership innovation and accountability.
  • Platform & Partner Ecosystem

  • Scale Roof Hub as the contractors operating system integrating quoting property data ordering and delivery into a single platform.
  • Manage the digital vendor and partner ecosystem ensuring ROI security and long-term scalability.
  • Oversee platform architecture cloud infrastructure and integrations with enterprise data and systems.
  • Own the digital P&L balancing operating expense with growth investments and margin impact.
  • Represent SRS in enterprise-level digital initiatives ensuring contractor and trade needs are prioritized and delivered.
  • What You Bring

  • 10 years leading digital product platform or transformation initiativespreferably in B2B distribution construction tech or trade services.
  • Proven track record of delivering measurable revenue growth cost efficiency and customer impact through digital platforms.
  • Experience managing full digital P&L securing capital investment and defending ROI.
  • Deep expertise in experimentation analytics personalization and optimization practices.
  • Strong understanding of contractor workflows with empathy for field-driven project-based operations.
  • Demonstrated success rebuilding and scaling high-performing digital teams through change.
  • Technical acumen in cloud architecture integrations and enterprise data ecosystems.
  • Ability to operate at both strategic and tactical levelsdefining vision while driving day-to-day outcomes.
  • Bonus : Experience in building products or construction software workflows (estimating quoting job management).
  • Why This Role Matters

    Roof Hub has become the digital foundation of SRS Distributions contractor experience. As the trades evolve and customer expectations rise this role ensures SRS not only keeps pace but leads the industry in digital innovation. By blending technology vision customer-first leadership financial discipline and stakeholder alignment you will make Roof Hub the daily hub contractors rely onand the competitive advantage that helps SRS win in every market we serve.

    Not the right job for you Register your details at the Introduce Yourself link (top right) and well be in touch!

    Job Location : SRS Distribution - McKinney

    7440 State Highway 121 McKinney TX 75070-3104

    As an Equal Employment Opportunity (EEO) employer SRS Distribution Inc. including all its subsidiaries provides job opportunities to qualified individuals without regard to actual or perceived race color creed religion national origin sex gender age disability gender identity sexual orientation citizenship status uniform service veteran status marital status genetic information physical or mental disability or any other characteristic in accordance with applicable federal state and local EEO laws. If you are an individual with a disability or a disabled veteran and require a reasonable accommodation in applying for any posted position please contact Human Resources at US : 855.556.3221 or by email to : with the nature of your accommodation request and include the Business name location and title of the job opening. Please allow one (1) business day for a reply. All employment offers are contingent upon successful completion of a background check and drug screen as permitted by law.

    Competitive weekly / bi-weekly pay discretionary bonuses 401(k) with company match Employee Stock Purchase Plan paid time off (vacation sick volunteer holidays birthday floating) medical / dental / vision flexible spending accounts company-paid life and short-term disability plus optional long-term disability and additional life insurance.

    Required Experience :

    Exec

    Key Skills

    Economics,Internal Audit,SQL,Risk Management,Compliance,Leadership skills,Oversight,Business partner,AVP,Requlatory agencies,Finance,Accounting,Potifolio,Project Management,Operational Risk

    Employment Type : Full-Time

    Experience : years

    Vacancy : 1

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    Vice President Product • McKinney, Texas, USA

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