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Lead Market Development
Lead Market DevelopmentAT&T • Atlanta, GA, US
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Lead Market Development

Lead Market Development

AT&T • Atlanta, GA, US
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Lead Market Development

At AT&T, we empower leaders to spark change in a rapidly evolving, connected world. Here, your strategic vision won't just serve customersit will transform lives, fuel innovation, and create meaningful connections that make an impact every day.

As a strategic business leader, you will identify and capitalize on new growth opportunities for AT&T. Your work will span market research, building strategic alliances, and shaping initiatives that expand our reach and drive business growthincluding supporting the AT&T Trade-in Program to foster channel partnerships and enhance customer experiences.

What You'll Do

  • Strategic Planning & Execution : Craft and deliver comprehensive strategiesboth short and long-termto drive market expansion and achieve business goals. You'll lead initiatives for both new and existing products, services, and verticals.
  • AT&T Trade-in Program Support : Drive the success of the AT&T Trade-in Program by building and strengthening channel partnerships, increasing program adoption, and continuously enhancing the customer experience.
  • Program & Project Management : Lead the design, rollout, and analysis of key strategic programs. You'll oversee launch and communication plans at both national and market levels, ensuring alignment with business objectives.
  • Partnership & Alliance Management : Build and nurture strategic partnerships and alliances. Negotiate terms, enhance market presence, and drive revenue while continuously assessing partner needs and business drivers.
  • Market Research & Analysis : Conduct in-depth market research and data analysis to inform decision-making, refine strategies, and boost program effectiveness. This includes competitive analysis and monitoring market trends.
  • Compliance & Cross-functional Collaboration : Ensure regulatory compliance and collaborate with teams across marketing, operations, and technology to drive results and foster innovation.

What You Bring

  • Deep expertise and broad knowledge, recognized as a subject matter expert in your field.
  • A proven ability to creatively solve complex challenges and influence strategic decisions at the executive level.
  • Experience leading significant projects with autonomy and mentoring less experienced colleagues.
  • Strong collaboration skills, working frequently with senior leadership to implement long-term plans that shape the organization's future.
  • Education / Experience : Bachelor's degree (BS / BA) desired. 5+ years of related experience. Certification is required in some areas.

    Our Lead Market Development earns between $128,400 - $192,600 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education / training.

    Joining our team comes with amazing perks and benefits :

  • Medical / Dental / Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
  • Paid Parental Leave
  • Paid Caregiver Leave
  • Additional sick leave beyond what state and local law require may be available but is unprotected
  • Adoption Reimbursement
  • Disability Benefits (short term and long term)
  • Life and Accidental Death Insurance
  • Supplemental benefit programs : critical illness / accident hospital indemnity / group legal
  • Employee Assistance Programs (EAP)
  • Extensive employee wellness programs
  • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories
  • AT&T internet (and fiber where available) and AT&T phone
  • If you're ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today!

    Weekly Hours : 40

    Time Type : Regular

    Location : Atlanta, Georgia

    Salary Range : $128,400.00 - $215,800.00

    It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and / or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.

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    Lead Market Development • Atlanta, GA, US

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