Paid Media Specialist

The Role

We're seeking a qualified Paid Media Specialist with a strong focus on digital marketing activations across paid search, paid social , and programmatic media channels . The ideal candidate will be adept in crafting and executing paid media campaigns that enhance brand visibility, engage customers, and drive sales, all within the cannabis industry's regulatory framework.

Responsibilities

• Develop, activate, monitor, and optimize campaigns across paid search, paid social, and programmatic channels to meet or exceed KPIs such as ROAS, CPA, and CVR
• Serve as a programmatic subject matter expert, advising on best practices in buying strategies, creative, data integration, measurement, and optimizations to maximize campaign performance
• Regularly monitor, analyze, and report on campaign performance, using data to inform strategic decisions and improve results
• Partner with creative teams for high-impact ad creatives and landing pages
• Work closely with our Sr. Digital Marketing Specialist and collaborate with market leaders to gain insights for crafting market-specific campaigns
• Conduct A / B testing and other optimization strategies for campaign improvements
• Build and maintain relationships with digital media vendors and platforms
• Ensure compliance with cannabis industry regulations in all digital marketing activities
• Stay informed about industry trends, competitor strategies, and digital marketing advancements

Qualifications

Additional Requirements

#LI-REMOTE

The pay range is competitive and based on experience, qualifications, and / or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.

Green Thumb Pay Range

$65,000 — $80,000 USD