Director, Digital Product Management & Design

Overview

Director, Digital Product Management & Design - Great Wolf Lodge

Join Great Wolf Resorts as Director of Digital Product Management and drive the digital transformation of family hospitality experiences. You will partner with the VP of Digital to lead digital guest experiences from online discovery and booking through in-resort technology solutions. Lead a high-performing team of Digital Product Managers, UX / Design, and Content specialists to deliver measurable revenue growth while pioneering industry-leading digital innovations.

We are seeking a results-driven leader with proven expertise in scaling consumer digital platforms, motivating cross-functional teams to exceed targets, and creating integrated digital ecosystems that delight customers and drive business success.

Key Areas of Focus

• Drive Revenue Through Digital Excellence - Optimize greatwolf.com to maximize discovery, conversion, and booking revenue. Lead continuous testing and optimization across UX, technology, creative, and content to deliver measurable revenue growth through data-driven experimentation and strategic improvements.
• Transform the Guest Journey - Create exceptional digital experiences that delight families from booking confirmation through post-stay engagement. Pioneer innovative solutions using emerging technologies to differentiate Great Wolf and build lasting guest relationships.
• Revolutionize In-Resort Digital Experience - Seamlessly integrate mobile apps, smart kiosks, messaging platforms, and digital concierge services to enhance touchpoints. Enable effortless check-in, intuitive food ordering, personalized attraction recommendations, and real-time guest services to drive loyalty and repeat visits.

Responsibilities

Qualifications

Preferred Qualifications

Leadership Qualities

Estimated Salary Range

$175,000 - $225,000 annual base salary

An employee’s pay within the range is based on factors including education, qualifications, experience, location, performance, and organizational needs. The range is part of Great Wolf’s total compensation package, which may include bonuses, PTO, and other perks.

This contractor and subcontractor shall abide by the requirements of 41 CFR 60-1.4(a), 60-300.5(a) and 60-741.5(a). These regulations prohibit discrimination and require affirmative action to employ and advance individuals without regard to protected characteristics.

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