Senior Product Management Email Marketing Specialist - Evernorth Health Services - Hybrid

Please note, candidates must be local to a Cigna / Evernorth office to be able to come in on a hybrid basis, preferably St. Louis, MO or Morris Plains, NJ.

Job Profile Summary

Provides expert content / professional leadership on complex Product Management assignments / projects. Develops and directs programs to manage a significant product or product category. Evaluates the market's product requirements and identifies enhancements to current features and functionality. Establishes strategies to manage a product or product category's life cycle. Interfaces with multiple departments to develop product requirements and specifications. Prepares and coordinates product introductions and updates. May lead projects or project steps within a broader project or have accountability for ongoing activities or objectives. Exercises considerable creativity, foresight, and judgment in conceiving, planning, and delivering initiatives. Uses deep professional knowledge and acumen to advise functional leaders. Focuses on providing thought leadership within Product Management but works on broader projects.  Note : Product Management roles may include a blend of Product Management / Product Development responsibilities.

Responsibilities

• Manage and maintain ESP Vendor relationship.
• Work with outside SME’s to execute and maintain over-all strategy
• Conduct annual maintenance.
• Provide regular campaign performance reports that include opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc.
• Constantly look for new ways to improve overall programs through new technology, tools, partners, trends, and best practices.
• Experience / Understanding of MarTech tools and strategies.  The collection of platforms and software applications used to create, execute, manage, orchestrate, and measure the results of marketing activities.

Requirements

Skills