Senior Director, Content Strategy

At Duke Health, we're driven by a commitment to compassionate care that changes the lives of patients, their loved ones, and the greater community. No matter where your talents lie, join us and discover how we can advance health together.

The Senior Director of Content Strategy is a senior leader within the Duke University Health System's (DUHS) Marketing and Communications team. This role is responsible for setting and executing an organizational content strategy that drives meaningful engagement with internal and external audiences, amplifies Duke Health's mission and impact, and supports a unified brand voice across all channels.

This role oversees the planning, creation, and integration of high-impact content across all channels-internal communications, digital platforms, social media, executive messaging, video, and more. The Senior Director is a strategic thought partner to senior leaders across Duke Health and collaborates closely with colleagues in Marketing, Media Relations, and External Affairs to ensure message alignment, brand consistency, and storytelling excellence.

Key Responsibilities

Strategic Leadership & Collaboration

• Serve as the strategic lead for content strategy across DUHS, ensuring alignment with organizational

priorities and system-wide communications goals.

Internal Communications, Change Management & Employee Engagement

Content Operations & Editorial Excellence

Change Management & Emergency Communication

Team Leadership and Operational Excellence

Employee Engagement & Internal Campaigns

Preferred Qualifications

Required Qualifications at this Level

Education : Work requires communication, analytical and organizational skills generally acquired through completion of a bachelor's degree program in Journalism, Communications, English or a related discipline. A Master's degree or commensurate experience in healthcare or community-based organizations is preferred.

Experience : Work requires ten years experience in writing, public relations, communications or a related discipline

OR AN EQUIVALENT COMBINATION OF RELEVANT EDUCATION AND / OR EXPERIENCE

Degrees, Licensure, and / or Certification :

Accredited in Public Relations preferred.

Knowledge, Skills, and Abilities :

Excellent writing, communication, and presentation skills a must. Must be highly organized and show attention to detail. Ability to inspire confidence, earn trust and collaborate in a way that builds stakeholder relationships supporting communications campaign implementation.

Duke is an Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex (including pregnancy and pregnancy related conditions), sexual orientation or military status.

Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends onthe robust exchange of ideas-an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.

Essential Physical Job Functions : Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and / or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.