Marketing Science Consultant

Meta PlatformsAustin, TX, US

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Marketing Science Consultant

This role will be part of the Marketing Science team, focusing on supporting our global small businesses by better understanding how these businesses can grow using our platforms through data and science. The team is made up of quantitative measurement individuals with a broad set of backgrounds. We're seeking a highly analytical professional who can leverage their expertise in digital advertising effectiveness and research methodologies to drive business insights. You will be responsible for building strategies and proactive initiatives executed globally, in partnership with our various channels. You will be responsible for identifying opportunities to develop and refine different treatments and supporting the go to market strategy for different initiatives focused on driving value for our advertisers. You will be working in a highly analytical team executing key advertising and measurement research projects, intended to deliver strategies and insights that will help small businesses grow.

Marketing Science Consultant Responsibilities

Design proactive programs and treatments (research & analytics initiatives or other go-to-market strategies) that can help the small businesses onboarding to advertising and grow
Drive advertiser adoption of marketing best practices and products to ensure successful onboarding to advertising
Identify research & analytics initiatives that create clear understanding of how Marketing Science can help small business segments grow
Work closely with sales, product, and other cross-functional to drive direct impact on small business marketing strategy
Communicate results and illustrate suggestions in creative ways to stakeholders and partners
Build processes that scale ad-effectiveness research initiatives
Advocate for small businesses with other research and product teams to ensure that solutions are designed with businesses of all shapes and sizes in mind

Minimum Qualifications

Bachelor's degree in a directly related field, or equivalent practical experience

6+ years experience in a quantitative field, such as consulting, market research, media research

Experience in working with large datasets and using SQL or similar tools for data extraction and manipulation

Experience communicating complex concepts to non-technical audiences

Direct experience scoping and executing research projects with clients and or cross-functional stakeholders

Experience in applied research with focus areas such as media consumption, consumer behavior or marketing effectiveness

Experience with digital advertising measurement methods and technologies

Preferred Qualifications

Experience working with structured and unstructured data-sets, statistical software such as R, SPSS, SAS as well as data extraction tools such as Hive and / or SQL

Knowledge of dynamics and structure for sales teams

Understanding of current media landscape and challenges small business advertisers face

130,000 / year to $182,000 / year + bonus + equity + benefits

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Marketing Consultant • Austin, TX, US