Paid Media Lead

Paid Media Lead

Motorola Mobility, A Lenovo Company, is one of the world's fastest growing smartphone providers, creating groundbreaking, affordable, high-quality products designed and built with the global customer in mind. If you share our commitment to ingenuity, creativity, and innovation, we want you to help us define our world of tomorrow.

As the Paid Media Lead, you will be responsible for leading a team of in-house digital marketing specialists to plan, develop, and execute full-funnel digital marketing campaigns for the brand and our products. You will work closely with the Creative, Public Relations, Brand Partnerships, and Integrated Marketing teams within the Marketing Department to develop holistic media plans to compliment broader product led campaign objectives. You will also work cross-functionally with Product, Sales, Operations, Channel, and Customer Support teams to ensure campaign alignment, and deliver exceptional business outcomes. Your work will be critical to the company's growth, reputation, brand growth, and ability to innovate.

Key Responsibilities

• Translate business and marketing goals into actionable media plans with measurable KPIs.
• Develop media campaign strategies across paid platforms including Google, Meta, Snap, Amazon and many others.
• Conduct audience segmentation, targeting, and budget forecasting.
• Build strong relationships with Motorola's key media partners.
• Recommend media mix, budget allocations, and timing strategies for paid media campaigns.
• Present plans, rationale, and performance reports to internal stakeholders.
• Accurately maintain allocated media budgets throughout the fiscal year to ensure campaigns meet business objectives.
• Stay current on media trends, technologies, and tools to inform planning and innovation.
• Drive testing roadmap to ensure a successful test and learn strategy with new opportunities at the forefront.
• Foster a culture of continuous improvement and innovation around campaign processes.
• Collaborate with cross-functional teams to support partner / customer media needs.

Basic Qualifications

Preferred Qualifications

The base salary range budgeted for this position is $110,000 - $130,000. Individuals may also be considered for bonuses and / or commissions. Lenovo's various benefits can be found at www.lenovobenefits.com.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.