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Director of Brand, Content, and Communications
Director of Brand, Content, and CommunicationsArkose Labs • San Mateo, CA, US
Director of Brand, Content, and Communications

Director of Brand, Content, and Communications

Arkose Labs • San Mateo, CA, US
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Director of Brand, Content, and Communications

The Director of Brand, Content, and Communications will lead Arkose Labs' brand strategy, content development, and communications (external and internal) efforts. This role is critical in establishing and amplifying our voice in the cybersecurity and fraud prevention market, driving thought leadership, and creating compelling narratives that resonate with our target audiences. Reporting to the Chief Marketing Officer, this director-level position will shape how the market perceives Arkose Labs and build our reputation as a category leader.

Key Responsibilities

  • Develop and execute comprehensive PR strategy to increase brand visibility and market awareness
  • Manage the PR agency with the appropriate KPIs to deliver compelling results and secure high-impact media placements in tier-1 publications
  • Build and manage relationships with key media outlets, journalists, and industry analysts covering cybersecurity, fraud prevention, and enterprise technology
  • Manage crisis communications and issue response protocols
  • Coordinate product launch announcements and company milestone communications
  • Develop media training programs for executives and subject matter experts
  • Track and report on PR metrics including share of voice, media sentiment, and reach

Thought Leadership Development

  • Establish executives and technical leaders as recognized voices in fraud prevention, bot management, and emerging areas like Agentic AI security
  • Create thought leadership content strategy aligned with company positioning and market trends
  • Identify speaking opportunities at premier industry conferences
  • Develop bylined articles, opinion pieces, and contributed content for industry publications
  • Coordinate podcast appearances, webinar presentations, and panel participation
  • Build relationships with industry associations, standards bodies, and security communities
  • Monitor competitive thought leadership positioning and identify differentiation opportunities

    • Content Strategy & Creation

  • Own the end-to-end content strategy across all formats and channels
  • Lead the creation of high-quality written content including : blog posts and articles on fraud trends, threat intelligence, and security best practices; whitepapers and technical guides; customer case studies and success stories; eBooks and research reports; executive briefings and one-pagers; website copy and landing page content
  • Oversee video content production including customer testimonial videos, product explainer videos, executive message videos, event and conference coverage, webinar recordings and snippets
  • Develop content distribution strategy and channel optimization
  • Establish editorial calendar and content governance processes
  • Manage relationships with freelance writers, designers, and video production vendors
  • Optimize content for SEO and ensure alignment with demand generation goals

    • Brand Management & Development

  • Define and evolve the Arkose Labs brand strategy
  • Create and maintain comprehensive brand style guide including visual identity standards, voice and tone guidelines, messaging frameworks and boilerplate language, photography and imagery standards, template designs for presentations, one-pagers, and collateral
  • Ensure brand consistency across all customer touchpoints
  • Oversee brand asset creation and management systems
  • Conduct brand audits and competitive brand analysis
  • Guide brand evolution for product launches
  • Partner with creative and design resources to develop brand campaigns
  • Manage trademark and brand protection initiatives

    • Team Leadership & Cross-Functional Collaboration

  • Build and lead a high-performing team of content creators, writers, and communications specialists
  • Establish processes and workflows for content production and approval
  • Collaborate with product marketing on go-to-market messaging and positioning for specific products
  • Partner with demand generation to ensure content supports pipeline objectives
  • Work with field marketing on event content and executive communications
  • Coordinate with customer success on case study development and customer storytelling
  • Align with sales enablement on sales content needs and messaging consistency
  • Manage agency relationships and external vendor partnerships

    • Performance Measurement

  • Define and track KPIs for PR, content, and brand initiatives
  • Measure content engagement, consumption, and conversion metrics
  • Report on brand awareness and perception through surveys and market research
  • Track PR coverage quality, sentiment, and competitive share of voice
  • Analyze content ROI and influence on pipeline and revenue
  • Present quarterly performance reviews to executive leadership

    • Qualifications

    Required

  • 10+ years of progressive experience in PR, brand marketing, content marketing, or corporate communications
  • 3+ years in director-level or senior leadership roles
  • Deep understanding of B2B enterprise technology marketing
  • Proven track record securing media coverage in top-tier technology and business publications
  • Strong knowledge of AI tools to leverage for key responsibilities
  • Strong writing and editing skills with portfolio of published work
  • Experience developing and executing thought leadership programs
  • Demonstrated ability to build and manage high-performing teams
  • Excellent project management and organizational skills
  • Experience with brand development and style guide creation
  • Strong executive presence and ability to influence C-level stakeholders
  • Strategic thinker with hands-on execution capabilities

    • Highly Desirable

  • Cybersecurity industry experience (fraud prevention, identity security, bot management, application security, or related domains)
  • Existing relationships with cybersecurity media, analysts, and influencers
  • Technical background or ability to translate complex security concepts for various audiences
  • Experience with regulated industries or compliance-heavy environments
  • Understanding of cybersecurity threat landscape and fraud trends

    • Preferred

  • Experience in fast-growth SaaS or security technology companies
  • Background in marketing for developer or technical audiences
  • Video production and multimedia content experience
  • Experience with content management systems and marketing technology stack
  • Track record of successful rebranding or brand refresh initiatives
  • Agency background or experience managing creative agencies
  • MBA or advanced degree in communications, journalism, or marketing

    • Technical Skills

  • Excellent command of AP Style and business writing conventions
  • Proficiency with content management systems (WordPress, Contentful, etc.)
  • Familiarity with SEO best practices and optimization tools
  • Experience with PR software (Cision, Meltwater, etc.)
  • Knowledge of social media management and analytics platforms
  • Basic understanding of design tools (Adobe Creative Suite awareness)
  • Comfortable with analytics platforms (Google Analytics, content analytics tools)

    • Why Arkose Labs?

    At Arkose Labs, our technology-driven approach enables us to make a substantial impact in the industry, supported by a robust customer base consisting of global enterprise giants such as Microsoft, Roblox, and more. We're not just a company; we're a collaborative ecosystem where you will actively partner with these influential brands, tackling the most demanding technical challenges to safeguard hundreds of millions of users across the globe.

    Why do top tech professionals choose Arkose Labs?

  • Cutting-Edge Technology : Our high-efficacy solutions, backed by solid warranties, attract leading, global enterprise clients.
  • Innovation and Excellence : We foster a culture that emphasizes technological innovation and the pursuit of excellence, ensuring a balanced and thriving work environment.
  • Experienced Leadership : Guided by seasoned executives with deep tech expertise and a history of successful growth and equity events.
  • Ideal Size : We're structured to be agile and adaptable, large enough to provide stability, yet small enough to value your voice and ideas.

    • Join us in shaping the future of technology. At Arkose Labs, you're not just an employee; you're part of a visionary

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    Director Of Content • San Mateo, CA, US

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