Marketing Technology Specialist

We have a contract role with one of our clients. Please find the below details.

About the Company

Our client is a leader in the marketing technology space, dedicated to providing innovative solutions that enhance customer engagement and drive business performance.

About the Role

The MarTech Specialist will play a crucial role in optimizing marketing campaigns, customer engagement, and overall business performance through data analysis and leveraging various marketing technology tools.

Responsibilities

Responsible for identifying the best marketing automation software and other technology solutions, implementing them into the client's existing technology stack, and ensuring all marketing strategies align with clients' objectives.

Strong problem‑solving skills and interpret metrics such as conversion rates, cost per lead, and click‑through rates to gain insights for future improvement.

Work closely with the marketing team, digital marketing, and data developers to identify opportunities, measure performance, and recommend strategies for improving marketing efforts.

Involved in data analysis, reporting, and effective utilization of marketing technology tools such as Braze, mParticle, Branch, Snowflake, Google Analytics, and Google Tag Management.

Collect, monitor, and analyze data using KPIs such as click‑through rate, conversion rate, or cost per lead.

Suggest ways to increase customer acquisition, demand generation, and revenue.

Qualifications

Good experience in Google Analytics, Google Tag Manager, Braze campaign management, mParticle CDP, and Snowflake DW as the different tools in the MarTech suite of products.

Hands‑on expertise on GA, GTM, and Braze.

Experience in retail B2C industry digital applications.

Experience in transactional applications vs content applications.

Experience managing MarTech across omni‑channel applications like website, mobile apps, and iPad.

Excellent communication and prior experience working directly with business stakeholders on design, development, rollout, and review responses.

Presence in NY office 2‑3 days a week and work experience with offshore teams.

Required Skills

Intermediate level in using new technology solutions such as project management software, digital advertising platforms, and database management and analytics.

Preferred Skills

Experience in managing marketing technology across various platforms.

Job Details

Seniority level : Mid‑Senior level

Employment type : Contract

Job function : Information Technology

Industry : Software Development

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