Marketing Analyst
We are looking for a detail-oriented Marketing Analyst for a Milwaukee, WI area organization. In this role, you will analyze market trends, manage data insights, and support strategic decision-making to drive business growth. This is an exciting opportunity for someone passionate about data and marketing to make a significant impact.
Responsibilities :
- Conduct in-depth market research to identify trends, opportunities, and challenges.
- Analyze marketing data using tools such as Microsoft Excel to support strategic initiatives.
- Utilize data mining techniques to uncover actionable insights and improve campaign performance.
- Collaborate with cross-functional teams to develop data-driven strategies.
- Prepare detailed reports and presentations based on analysis findings.
- Monitor competitor activities and market conditions to inform business strategies.
- Optimize current marketing processes by identifying inefficiencies and recommending improvements.
- Support the development of forecasting models to predict market behavior.
- Assist in the evaluation of marketing campaigns to measure their effectiveness and ROI.
Requirements :
Proven experience in marketing analytics or a similar role.Strong proficiency in data mining and market research techniques.Advanced skills in Microsoft Excel for data analysis and reporting.Ability to interpret complex data sets and translate findings into actionable recommendations.Excellent communication skills for presenting insights to stakeholders.Strong attention to detail and problem-solving abilities.Familiarity with marketing tools and platforms is a plus.Bachelor's degree in Marketing, Business, or a related field preferred.