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Marketing Director
Marketing DirectorBath Planet • Grand Rapids, MI, US
Marketing Director

Marketing Director

Bath Planet • Grand Rapids, MI, US
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Marketing Director Bath Planet Of West Michigan

Bath Planet of West Michigan is a premier provider of high-quality, affordable bath remodeling solutions. Known for exceptional craftsmanship and customer service, we are a fast-growing company seeking an accomplished and strategic Marketing Director to lead our marketing operations and drive sustained business growth through targeted lead generation initiatives.

The Marketing Director will play a critical leadership role, overseeing the strategy, execution, and performance of all marketing initiatives. This individual will be responsible for generating consistent, high-quality leads through a combination of field marketing, event management, call center coordination, and multimedia advertising. We are looking for a data-driven, results-oriented marketing professional with proven success in both traditional and non-traditional lead generation channelsparticularly within the home services or remodeling industry.

Key Responsibilities

  • Lead, manage, and develop the marketing department, including canvassing teams, event staff, and internal personnel.
  • Design and execute a comprehensive, multi-channel marketing strategy focused on generating qualified leads and appointments.
  • Oversee a high-performing canvassing program, ensuring consistent performance and measurable results.
  • Direct the planning and execution of home shows, expos, and community events, ensuring strong brand representation and lead capture effectiveness.
  • Collaborate closely with the call center to align on lead flow, scripting, and campaign performance.
  • Manage advertising initiatives across traditional channels (TV, radio, print, direct mail) and digital platforms (Google Ads, Meta, programmatic, etc.).
  • Monitor, analyze, and report on key performance metrics including cost per lead (CPL), conversion rates, and return on marketing investment.
  • Ensure brand consistency and quality across all marketing touchpoints.
  • Identify new opportunities for market expansion and campaign innovation.

Qualifications

  • Minimum of 5 years' experience in a senior marketing role, preferably within the home remodeling, home improvement, or related consumer services industries.
  • Demonstrated success in managing a diverse array of marketing initiatives, and direct-response advertising.
  • Strong leadership skills with experience in team development, vendor management, and cross-functional collaboration.
  • Deep understanding of marketing analytics, budgeting, and performance measurement.
  • Proficiency with digital marketing platforms, CRM systems, and lead tracking technologies.
  • Excellent communication, organizational, and project management skills.
  • Bachelor's degree in Marketing, Business, Communications, or a related field required.
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    Marketing Director • Grand Rapids, MI, US

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