Director, Digital Product

Sono Bello is America's top cosmetic surgery specialist, with 185+ board-certified surgeons who have performed over 300,000 laser liposuction and body contouring procedures. A career at Sono Bello means being part of a dynamic and high-energy work environment where every team member can make a difference. We love what we do, and it shows! We believe everyone deserves to have their best body today and pursue their best life now.

A career at Sono Bello means being part of a dynamic, high-energy work environment where every team member can make a difference. We love what we do, and it shows. As the national leader in providing cutting‑edge, personalized body transformations, we believe everyone deserves their best body today and the opportunity to pursue their best life now. With over 100 locations, Sono Bello is the largest and fastest‑growing cosmetic surgery practice in the nation.

We’re looking for a senior, hands‑on leader to own and elevate our digital experience. As Director of Digital Product, you’ll shape how people discover Sono Bello, engage with our content, and ultimately become patients.

You’ll bring the experience and judgment to build and scale a modern digital product function, creating the structure, processes, and discipline that drive growth. You’ll use data and insight to guide priorities, improve performance, and connect digital strategy directly to measurable business outcomes.

This role requires a mix of strategy and execution : someone who can architect a vision for digital growth and personally drive it forward. You’ll act as both a builder and operator, setting up the foundation for a scalable function while staying close to the work.

ESSENTIAL DUTIES AND RESPONSIBILITIES :

• Lead the digital product strategy and roadmap focused on acquisition, engagement, and conversion.
• Establish the vision and structure for digital experience as a core marketing function, building the processes and tools that enable growth.
• Define and manage frameworks for prioritization, experimentation, and performance measurement across digital initiatives.
• Work directly with performance data to understand where users drop off, what drives engagement, and how to improve conversion.
• Build business cases and ROI models for digital investments and new initiatives.
• Partner with analytics and operations teams to connect digital engagement to consultations and overall business results.
• Partner with creative and brand teams to ensure the digital experience reflects Sono Bello’s identity and connects emotionally with patients.
• Own the SEO strategy across technical, structural, and content areas to support sustained organic growth.
• Apply a merchandising mindset to the digital experience, ensuring content and calls to action are presented effectively.
• Collaborate with engineering, and operations to create seamless user experiences from discovery to scheduling or consultation.
• Communicate insights, progress, and priorities to marketing leadership to guide planning and investment.
• Manage projects from planning through execution, ensuring timely delivery and quality.
• Explore new technologies and tools, including AI and personalization, to enhance efficiency and performance.
• Foster a culture of curiosity, testing, and continuous improvement across all digital work.

EDUCATION AND EXPERIENCE REQUIRED :

10‑15+ years of experience in digital product management, growth marketing, or a related field focused on acquisition and conversion.

Proven success improving website performance, SEO, and conversion rates.

Strong analytical foundation with experience using GA4, Tag Manager, A / B testing, and optimization tools.

Experience with various Martech systems and CMS platforms. Comfortable working with tools that power personalization, content management, A / B testing and site optimization.

Ability to partner and connect with UX, content, and data to improve engagement and conversion.

Experience collaborating across marketing, engineering, design, and operations.

Strategic thinker who can set a long‑term vision while remaining hands‑on with execution.

Excellent communication, organization, and prioritization skills.

COMPENSATION :

At Sono Bello, the compensation range for this role is $147,000 - $184,000 USD plus bonus.

BENEFITS :

Medical

Vision

Life Insurance

401K

EAP

PTO & Paid Holidays

As set forth in Sono Bello’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

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