Chief Marketing Officer

Chief Marketing Officer

Dutch is transforming veterinary care by making expert treatment accessible anytime, anywhere. Our mission is simple : help every pet live their happiest, healthiest life by connecting pet parents with licensed vets through seamless virtual visits.

We're the only veterinary telemedicine service that can diagnose, prescribe, and ship medications directly to customers offering real relief and convenience for pets and their families. Backed by world-class investors including Forerunner Ventures, Eclipse Ventures, and Bling Capital, our team is made-up of successful startup founders (Hims, PlushCare, Nasty Gal) with expertise in scaling enterprises (TripAdvisor, Walmart). Featured in TechCrunch, Forbes, Wired, and Axios, Dutch is setting the standard for quality, accessibility, and compassion in pet care.

The Role :

We're looking for a scrappy, data-driven, and proactive Chief Marketing Officer (CMO) to join our executive team and lead both brand and performance efforts. This role is equal parts visionary and hands-on operator : you'll define Dutch's marketing strategy, inspire a talented team, and personally roll up your sleeves to drive growth. From brand storytelling to performance marketing, you'll lead the charge in how we reach, engage, and retain pet parents nationwide. If you're a passionate marketing leader who thrives in fast-paced environments, loves pets, and knows how to scale consumer brands and subscription models, this is your opportunity to make a measurable impact at a mission-driven company.

What You'll Do :

• Set the vision and manage execution of integrated consumer marketing strategy to drive consumer acquisition and engagement across all marketing touchpoints such as paid media, site, OOH, partnerships, social, etc.
• Define target market, segments, addressable audience, and target penetration, partnering closely with consumer insights.
• Define Dutch's brand positioning, voice, and storytelling to differentiate us in pet healthcare and build long-term loyalty with pet parents.
• Guide our creative team with customer insights and key messages to create strong campaigns.
• Oversee digital performance marketing across paid social, search, programmatic, influencer, and affiliate setting budgets, optimizing spend, and delivering measurable ROI.
• Own performance metrics across channels, ensuring a balance between ROI-driven marketing and brand storytelling.
• Collaborate closely with the product team to shape the campaign messaging framework and roll product launch moments into the umbrella of the campaign.
• Lead and scale the marketing team (performance, brand, creative, lifecycle) while establishing processes, tools, and metrics for efficiency and accountability.
• Collaborate with the executive team cross-functionally on company-wide strategy, budget planning, and growth forecasting.

What We're Looking For :

Why Work For Dutch?

Dutch Guiding Principles