Talent.com
Digital and Web Strategy Director

Digital and Web Strategy Director

Erlanger Health SystemChattanooga, TN
job_description.job_card.variable_days_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
job_description.job_card.job_description

The Digital & Web Strategy Director is responsible for leading the system-wide digital transformation of Erlanger Health System’s web presence and related platforms. This includes strategic oversight of the public website, intranet, content management systems, digital campaign tools, provider directories, and user experience (UX) frameworks that shape how patients, staff, and communities engage with Erlanger online. This individual serves as both a technical strategist and a user experience advocate—ensuring that Erlanger’s digital touchpoints reflect the brand, improve access to care, enhance communication, and drive

measurable engagement. The role manages Erlanger’s digital roadmap, leads a cross-functional digital team, and partners with internal stakeholders and external vendors to build and maintain high performance platforms that align with healthcare consumer expectations and system priorities.

Key Responsibilities

Digital Strategy & Leadership

  • Develop and execute Erlanger’s system digital roadmap, including

website redesigns, patient engagement tools, accessibility

improvements, and content management system optimization.

  • Define long-term digital goals in alignment with organizational

    • strategy, brand evolution, and emerging consumer behaviors.

  • Stay ahead of digital trends in healthcare, UX / UI design, SEO,

    • accessibility, content personalization, and platform integration.

    Website & Platform Management

  • Oversee the development, performance, and ongoing maintenance

    • of Erlanger’s public website, microsites, and intranet.

  • Ensure that all digital platforms are optimized for usability,

    • performance, security, mobile responsiveness, and accessibility (ADA

    compliance).

  • Partner with the Content Manager, Creative Director, and IT

    • leadership to ensure governance, content integrity, and platform

    alignment.

    Cross-Functional Collaboration

  • Work closely with the Marketing Director to support digital

    • campaign execution, conversion tracking, and landing page

    optimization.

  • Collaborate with the Creative Director to maintain cohesive visual

    • design across web assets and ensure brand fidelity.

  • Align with the Communications Director to publish timely

    • announcements, PR content, and internal updates on digital platforms.

  • Support Community Relations and Development Directors as needed

    • in the creation of digital content for events, giving campaigns, and

    community-facing initiatives.

    User Experience & Optimization

  • Champion user experience across all digital platforms, focusing on

    • clarity, navigation, ease of access to services, and modern design

    practices.

  • Use analytics, heatmaps, user testing, and consumer feedback to

    • optimize digital content structures and navigation pathways.

  • Support consumer-friendly integration of online scheduling, provider

    • search, content personalization, and other digital tools.

    Data, Measurement & Reporting

  • Establish key digital performance indicators (KPIs) across

    • platforms—traffic, engagement, bounce rates, page load speed, SEO

    health, conversions, etc.

  • Monitor and report on digital platform performance using analytics

    • dashboards, generating actionable insights to inform strategy.

  • Use data to drive prioritization of updates, enhancements, and

    • resource allocation.

    Team Management & Vendor

    Coordination

  • Manage a team including Digital Engagement Manager, Digital

    • Strategist, Social Media Specialist, and Web Strategy Partner.

  • Coordinate with external vendors, developers, hosting providers, and

    • digital consultants to implement features and resolve issues.

  • Establish and enforce digital best practices, project timelines, and

    • approval workflows.

    Education

    Required :

  • Bachelor’s degree in Digital Strategy, Marketing, Communications, Computer Science, or related field '(Master's Degree Preferred)

    • Experience : Required

  • 7–10 years of progressive experience in digital leadership, web strategy, or digital marketing, preferably

    • in healthcare or large-scale systems

  • Demonstrated success in leading website development or transformation initiatives
  • Strong understanding of UX / UI principles, ADA compliance, SEO, analytics platforms, and content

    • management systems (e.g., WordPress, Drupal, Sitecore)

  • Experience managing cross-functional teams and vendor relationships
  • Familiarity with HIPAA compliance and healthcare consumer expectations in digital spaces

    • Department Position Summary

    Erlanger’s internal marketing team functions with the strategic structure and operational velocity of a

    marketing firm embedded within a complex healthcare system. The Digital & Web Strategy Director leads the vision, development, and execution of Erlanger’s digital infrastructure—including the system website,digital engagement tools, and future-facing platforms that support marketing, patient access, internal communication, and brand visibility.

    As a senior member of Erlanger’s marketing leadership team, this role reports directly to the SVP, Chief Marketing & Communications Officer and works in close collaboration with the Marketing Director, Creative Director, and Communications Director to ensure a unified digital experience across service lines, internal initiatives, and Foundation programs. The role also interfaces with the Development Director and Community Relations Director to support specific initiatives as needed.

    serp_jobs.job_alerts.create_a_job

    Director Digital Strategy • Chattanooga, TN