Marketing Technology Specialist

Base pay range

$70,000.00 / yr - $90,000.00 / yr

About DebtBlue

At DebtBlue, we believe financial freedom starts with empathy, transparency, and knowledge. Our mission is to serve individuals and families across the country with compassion, integrity, and best‑in‑class guidance throughout their debt relief journey. As a company built on trust, our team of certified debt professionals is driven by a shared belief in prioritizing our clients above all else. We are here to advocate fiercely, educate clearly, and customize solutions to empower our clients with a path to a better financial future.

Key Responsibilities

Web Design & Development

Manage and update all company websites and landing pages in WordPress (Elementor) to ensure a fast, accessible, and responsive user experience.

Design, build, and optimize custom pages, popups, and widgets using HTML, CSS, and JavaScript.

Troubleshoot and resolve backend or hosting issues (SSL, caching, DNS, domain redirects).

Implement content updates, graphics, and blog posts aligned with brand tone and SEO standards.

Ensure all designs meet ADA / WCAG accessibility and brand compliance standards.

Design and produce on‑brand creative assets using Adobe Creative Suite (Illustrator, Photoshop), Canva, and Stripo Email.

Marketing Systems & CRM Automation

Build and manage campaigns within Forth CRM, including triggers, webhooks, and field mapping for seamless lead flow.

Manage email and SMS campaigns in Forth CRM, ensuring deliverability and proper segmentation.

Support partner onboarding by setting up new campaigns, post URLs, and data source integrations.

Audit and maintain Forth documents, ensuring accurate mapping and automated processes.

Develop lead flow automations and custom workflows in Zoho CRM to improve pipeline management.

Use Make (Integromat) and Zapier to connect web forms, CRMs, and third‑party tools — automating manual marketing tasks.

Marketing Operations & Vendor Management

Collaborate with marketing and operations teams to ensure lead quality, tracking accuracy, and data consistency.

Serve as the technical point of contact for external lead vendors, marketing agencies, and media partners.

Manage and optimize campaign cadence and call routing setups within the Bluerock Communicator phone system.

Maintain and update SharePoint for internal communications, announcements, and document management.

Requirements

Bachelor’s degree.

5 years of experience in web design, marketing operations, or marketing technology.

Strong proficiency in WordPress, HTML / CSS, and basic JavaScript.

Experience with CRMs (Forth, Zoho, or similar) and automation tools (Make, Zapier).

Working knowledge of DNS, hosting, and performance optimization.

Skilled in Adobe Creative Suite, Stripo, and Canva for creative design and asset production.

Excellent troubleshooting, organization, and cross‑functional communication skills.

Preferred Skills

Experience managing API / webhook integrations, lead posting, and credit verification systems.

Familiarity with Bluerock Communicator or other call center software.

Understanding of Google Tag Manager, analytics, and tracking systems.

Knowledge of SEO and responsive UX design principles.

Benefits

Paid Training & Certification.

Comprehensive Health, Dental, and Vision Insurance.

Paid Time Off (PTO) + Paid Holidays.

401(k) with Company Match.

EEO Statement

We, at DebtBlue.LLC, are an Equal Opportunity Employer and are committed to creating an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other status protected under applicable federal, state, or local laws. We encourage individuals from all backgrounds to apply.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Information Technology

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