CRM Retention Specialist (Malta)

About Traffic Label

Traffic Label is a performance-driven digital technology company operating across online gaming, customer engagement, and platform optimisation. With growing operations in Malta, we’re expanding our CRM and retention capabilities to deliver smarter, more personalised customer experiences.

The Role

The CRM Retention Specialist will support the CRM Manager in executing and optimising multi-channel retention campaigns across our brands and markets. This is a hands-on, entry-to-mid-level position ideal for someone eager to develop within CRM and customer lifecycle marketing.

You’ll play an active role in ensuring our campaigns run smoothly—from execution and testing to performance insights - while learning the strategic foundations of segmentation, automation, and player engagement.

Key Responsibilities

• Assist in the planning and delivery of CRM retention campaigns across email, SMS, onsite messaging, and push notifications.
• Execute customer segmentation and scheduling within the CRM platform to support lifecycle communications.
• Collaborate with marketing, design, and product teams to ensure messages align with brand tone and compliance guidelines.
• Conduct A / B testing and analyse campaign results to support continuous improvement.
• Monitor campaign performance and track KPIs including retention, reactivation, and engagement metrics.
• Maintain and update promotional calendars, campaign workflows, and player journeys.
• Support the setup and quality assurance of automated campaign flows.
• Work with the CRM Manager to identify opportunities to enhance customer retention, loyalty, and lifetime value.

About You

Benefits